Writing a press release based on research and data requires a structured and compelling approach to ensure that the information is conveyed clearly and effectively to the media and the public.
Here’s our step-by-step guide on how to write a press release based on research and data that will appeal to your audience
1. Header
Start with the header, which includes the words “Press Release” at the top, along with your organisation’s name and the release date.
2. Headline
Create a strong and attention-grabbing headline that summarises the key findings of your research. Keep it concise and engaging.
3. Introduction
In the opening paragraph, provide a brief overview of the research and data project and its significance. Mention the purpose of the study and any relevant background information.
4. Key Findings
Present the most important research and data findings in a clear and organised manner. Use bullet points or numbered lists to make it easy for journalists and readers to understand the main points quickly.
5. Supporting Details
In the subsequent paragraphs, expand on the key findings by providing more context, explaining the methodology used in the research, and interpreting the results. Use data and statistics to back up your claims and include quotes from experts or researchers involved in the study.
6. Relevance
Highlight why your research is relevant to the broader audience or current trends. Explain how the findings contribute to the understanding of the topic or address an issue of public interest.
7. Quotes
Include quotes from key stakeholders, such as researchers, project leaders, or executives, to add credibility and a human element to the press release.
8. Call-to-Action
Include a clear call-to-action that encourages journalists and readers to reach out for more information, request interviews, or access the full research report.
9. Boilerplate
Add a short paragraph about your organization, including a brief overview of its mission, history, and any other relevant information.
10. Media Contact
Include contact details for media enquiries, such as a media relations representative’s name, email address, and phone number.
11. Visually Attractive
If possible, provide links to high-resolution images, infographics, charts, or videos that accompany the research. Visuals can make your press release more engaging and help journalists illustrate their articles.
12. Embargo (if applicable)
If your research is not yet public but will be released on a specific date in the future, clearly state the embargo date and time. This means journalists can access the information early but agree not to publish it until the specified time.
13. Short and Sweet and Keep it Neat
Keep the press release concise, usually one page or two pages at most. Use a clear and professional font like Arial 12, and make sure the document is easy to read with appropriate spacing and formatting – I like to justify the text as I think it looks neater.
14. Proofreading
Before sending out the press release, thoroughly proofread it for any errors or inconsistencies. The easier you make it for the journalist, the more chance they will use it.
Remember to tailor your press release to the target audience and the specific media outlets you’ll be distributing it to.
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