So, you have a business that you want to advertise, a new product launch that you want to discuss, or a client who wants to shout about a big news story; whatever it is, you need public relations services to get the word out.
Do you opt for an agency or distribution service? This blog will talk about the differences of each to help you decide what is best for your campaign.
PR Agency:
A PR agency frequently maintains a number of significant clients and has a team to handle each of their unique requirements. They frequently create content for each of these clients on a monthly basis and then circulate it to journalists as well as through individual outreach. They may also offer a variety of services like SEO, social media management, and influencer management.
However, they frequently focus solely on these clients, which means that the turnaround time for content/campaigns is a little longer. They are also often smaller teams, which makes the service more personal, but if you need an urgent press release or if your business requires a quick turnaround, this may not be the service for you.
PAYG:
A PAYG (pay as you go) service is comparable to an agency in that they may give SEO and social media management, but they generally work on a shorter timeline and issue many distributions to a larger number of journalists each day for a wide range of clients from all walks of life and business tales.
While they do have teams that give a professional and personal experience and manage their own accounts, they are frequently far faster, making them great for product launches, breaking news stories, business updates, and more.
In conclusion, it really depends on what your campaign/story is about, what your long-term goals are. If you want a general month-to-month service, a PR agency is ideal. Alternatively, if your business frequently has a lot of breaking news, or if you are just looking to release a single news story, PAYG might be best for you.
