A technology PR agency can give you a real edge over the competition when you’re trying to generate awareness and exposure for your tech brand. Tech can sometimes seem like a crowded industry, so you must take steps to stand out from the crowd if your enterprise is to prosper. Thankfully, a quality technology public relations agency can deploy a range of techniques to deliver the outcome that you are aiming for.
A tech PR agency can create and distribute valuable, informative and engaging content on your behalf, getting it out to all the right people. Interesting and educational content can establish you as a leading player in your field and convince your target audience that you’re worth doing business with. Your PR agency should manage the entire content and distribution process, developing unique angles for your articles, press releases and more, creating the content itself and outreaching to influential journalists who can get you on the right media outlets.
How can backlinks help?
Quality backlinks are highly sought-after as they can help your tech firm to build a great deal of credibility. Being mentioned on an influential website or blog not only tells Google that you’re an important brand but helps you win credibility amongst your audience, exposing you to people who may have never encountered your brand before at the same time. Tech companies spend substantial sums on backlinking as they have seen it work wonders for many of their competitors. Look for a tech PR firm with an excellent track record with evidence to show they can deliver genuine, valuable backlinks for your brand. Some PR firms even guarantee backlinks so you know you’re not gambling with your marketing budget.
A first-class technology PR firm can work closely alongside you to determine your requirements and create bespoke strategies for meeting them. It’s common for these firms to spend an hour or two discussing objectives and getting the information they need before sending out tailored proposals that reflect all your aims.
How will I know if my campaign is successful?
When you work with a tech PR firm, they should set measurable objectives that you can compare your aims against. These key performance indicators or KPIs can include conversions, search rankings, website traffic, social media follower rates and press mentions. This means you can remain fully in the loop when it comes to the progress that you’re making.
The implementation stage
Once a strategy has been agreed upon, your PR firm can start implementing the plans. Outreach and content specialists can collaborate closely to create and market content to generate exposure for your brand, ensure quality backlinks are generated and gain valuable media mentions for your enterprise.
Top tech PR firms have exceptional contact lists and access to the most influential distribution networks. Press releases can be worth their weight in gold when it comes to creating a buzz around your brand. If press releases are part of your content marketing strategy, your PR firm will ensure your content gets out to the journalists and influencers who are most likely to be interested in it. Once you have started building relationships with powerful journalists, they are more likely to come to you when they’re looking for an interesting story to deliver to their audience.
What kind of content can I create and distribute?
Press releases are just one form of content you can distribute to generate exposure for your enterprise. Other effective types of content include blogs, posters, case studies, articles, infographics and even GIFs. Regularly posting fresh content is incredibly important for search engine optimisation and also keeps you in your customers’ minds, enabling you to win new audiences at the same time.
How PR Fire can help
Talk to PR Fire today if you want to create a powerful content marketing campaign that allows you to outshine your competitors. We are highly experienced in forming robust long-term relationships with influential journalists and media outlets, and we can deploy a range of efficient techniques to help you meet your aims. To speak to PR Fire today, simply leave a message on our website or send an email to [email protected] or call +44 (0) 161 738 1089. We are confident we can provide the results that you need to protect your tech firm’s prosperity.