British body-positive lingerie brand Perfect4U have been awarded the Plus Size Lingerie Store of the Year - Central England, 2021/2022. Dedicated to producing luxury lingerie with a great fit, amazing quality materials and timeless designs, the company are part of a growing number of lingerie brands focused on comfort and sex appeal.
Today, underwear and lingerie make up 6% of womenswear products currently retailing online across the US and UK markets combined. Recent Google trends show that shoppers are seeking comfort over style when online shopping. Since the start of the global pandemic, the words "comfort", "seamless", "wireless", "stretch" and "soft" were frequently paired with Google lingerie searches.
Featured in Cosmopolitan and Harper's Bazaar, Perfect4U’s message of body positivity stems from their unique design practice. Perfect4U design and make their luxury lace lingerie especially for women with sizes 18-32. Rather than scaling up smaller designers, like other manufacturers, they design their lingerie for real plus size ladies to ensure the best possible fit. The key benefit of their true size fit is more flattering, correctly proportioned and comfortable underwear. Other innovations, such as the second layer in the bra, provide better support and their unique super-soft lace is designed to be easy to wear anytime, day or night. By designing with a curvy body in mind Perfect4U can offer an unrivalled level of comfort and confidence.
The Corporate Livewire Prestige, Plus Size Lingerie Store of the Year award was presented to Perfect4U because of their commitment to producing beautiful, high quality, perfect-fit plus size lingerie. The judges were also impressed with their commitment to mental health and their ongoing campaign to promote body kindness. Producing babydolls and curvy lingerie that lasts longer than the most on the market while also being comfortable and playful sets the brand apart.
Body empowerment and confidence go hand in hand with female empowerment and the idea that women of all shapes and sizes should be allowed to feel confident and sexy.