Press Release: October 15, 2021

KID KREATIONS, a British company who specialise in the design and development of childrens toys and the makers of award-winning doll brands DesignaFriend and Tiny Treasures, are thrilled to announce the launch of their brand new Sindy Play range, available now at Sainsbury’s and Argos. 
Following the success of the 2020 Sindy Collectors range which was aimed predominantly at the adult doll market, Kid Kreations, who are working under license with Pedigree Toys, have designed the Sindy Play range with young children at the very heart. 
“Sindy is a true British icon, and as a small UK company we are very proud to be bringing her back for a whole new generation to enjoy.”
Linda Osborne, MD, Kid Kreations. 
Inspired by the British high street, the Sindy Play range includes six playsets with each doll assigned to a shop theme; a fashion boutique, a bakery, a hair salon, a pet parlour, a ballet studio and a riding stable. Each playset includes a doll, plastic play accessories and a craft kit for even more fun after opening. The packaging of each playset has also been very carefully designed to create an instant play scene which not only extends play value but also eliminates unnecessary waste as the only part of the packaging that needs recycling is the plastic layer that holds the doll and accessories in place.
“We wanted Sindy to be different and thought that instead of destroying the packaging and only having a doll at the end of it, and a lot to throw away, let’s use the box to create Sindy’s world instead! Then this would not only be really creative but also make the packaging as eco-friendly as possible.” Rachel Godfroy-Scott, Sindy Play Designer at Kid Kreations
Sindy has always been a strong advocate for creativity so the Sindy Play range has been designed with this in mind and fuses together traditional doll play with arts and crafts. Designed to encourage creativity, stimulate imaginations, and extend play value, each playset includes a crafting card insert that can be cut and made into various furniture items that can be used within the packaging play scenes, allowing children to build their own world for Sindy through crafting. Additional crafting ideas and activities can also be downloaded for free from www.sindyplay.co.uk.  
Age-appropriate and relatable, Sindy is a fashion doll that celebrates childhood, promotes learning and social skills through play and aims to empower children to be themselves. The Sindy Play range includes 3 different skin tones, 6 different hair colours, 3 different eye colours and brings to the market the first black Sindy doll since 1978. 
“We wanted any child who plays with Sindy to know that there was a doll that represented them in some way. I think that we should never repeat the same doll twice, so each play range makes Sindy more and more diverse”. Rachel Godfroy-Scott, Sindy Play Designer
Each 10 ¾ inch fashion doll comes with silky soft hair, a high-quality outfit with easy fastenings, a realistic body shape for easy dressing and a fully articulated body for extra play value and poseability. The face and body are also inspired by the iconic 80’s Sindy doll which will be sure to bring back fond memories to parents and grandparents alike. 
The new Sindy Play range is available to buy today from Sainsbury’s and Argos and ranges from £20 - £35. A collection of high quality Sindy Play outfits will also be hitting stores very soon. 
Fashion Blogger - £20
Sweet Treats - £20
Salon Stylist - £20
Ballet Studio - £25
Pet Parlour - £25
Riding Club - £35
For more information visit Argos.co.uk or visit our social media pages to keep up to date with products and competitions.
Facebook: @sindyplayofficial
Instagram: sindyplayofficial
Website: www.sindyplay.co.uk 
Images and other creative assets can be found through the below links. 
Product Images                                 
For any additional information or assets please contact [email protected] 

Notes to editors

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