Reach More People With Content Syndication

Content Syndication is the distribution or republication of your digital content across multiple outlets. All web-based content can be syndicated; when used correctly, content syndication is an effective, cost-efficient way to advance your reach and improve coverage of your news.

At PR Fire, we syndicate all press releases to Google News, Reuters, Dow Jones and more, the same day as standard – helping your news to get the visibility and recognition it deserves.

Content syndication is when web-based content is re-published by a third-party website. Any digital content can be syndicated, including blog posts, articles, infographics and videos. We syndicate your press releases to ensure you get the maximum exposure and publicity, as well as backlinks to your website, which boosts traffic and helps you reach a wider audience.

Not at all! In fact, search engine optimisation (SEO) and content syndication can actually work in harmony to boost your online traction. Google minimises the visibility of duplicate content, but it doesn’t penalise syndicated content. Content that’s syndicated correctly will not be considered spam, therefore it will not be devalued by the search engine.

Our team knows exactly how to ensure SEO is not negatively impacted. We ensure there’s a canonical link to the original source, with your original site cited on every republication – boosting your SEO rather than tanking it. 

By syndicating your content, you’re driving visibility to audiences you may have struggled to gain access to in the past. Being cited online boosts your presence and accessible – increasing your site traffic, exposing you to other demographics and generating leads. Plus, being seen on the right sites helps establish your business as an industry authority.

As standard, we offer same-day syndication to leading industry outlets: Google News, Reuters, Dow Jones Factiva, LexisNexis and MarketWatch. These are trusted, reputable sources of financial, business and law news – therefore, we can get your press release published on authoritative sites within the industry and visible to your potential client base.