Targeted Press Release Distribution
Reach the Right Journalists. Get Your Story Seen.
PR Fire is a UK press release distribution service that helps businesses and agencies distribute news directly to relevant journalists, editors, and media outlets. Every release is distributed to a bespoke media list selected by industry, location and subject matter, rather than sent to a generic database.
Whether you’re launching a product, announcing company news, promoting research, raising investment, or building brand awareness, PR Fire’s tailored media outreach helps maximise your opportunities for genuine editorial coverage.
Targeted Press Release Distribution from £95 • Trusted by 10,000+ businesses • 4.9★ Google Reviews • 1.8 million global media contacts
Why Choose PR Fire?
What is targeted press release distribution? It is the process of sending a press release to journalists, editors, publishers and media contacts most likely to be interested in your story.
Rather than distributing news to thousands of irrelevant contacts, targeted distribution focuses on reaching the right people based on industry, location, audience and news angle. This improves the likelihood of media coverage, journalist engagement and earned press mentions.
Built for Maximum Media Relevance
Every campaign is individually researched to ensure your news reaches journalists who genuinely cover your sector.No Long-Term Contracts
Pay only when you have news to share, with pricing starting from £95 + VAT.
Dedicated PR Specialists
Every campaign is managed by an experienced member of our in-house PR team.
SEO Benefits
Press release distribution can support your wider digital marketing strategy by increasing brand visibility, generating authoritative citations and strengthening your online presence.
Fast Turnaround
Same-day distribution is available for approved press releases submitted before 3pm GMT.
Trusted by 10,000+ Businesses
From start-ups and charities to agencies and global brands, PR Fire has helped thousands of organisations amplify their news.
How Targeted Distribution Works
Every campaign is managed by a dedicated PR specialist who researches relevant journalists, publications and media contacts before your release is distributed.
Rather than relying on generic mailing lists, we build a bespoke media list based on your industry and niche, geographic target markets, news angle and editorial relevance, plus keywords and topics journalists actively cover as well as publications and journalists you would like to target
This tailored approach improves relevance, increases engagement and gives your press release the best possible chance of earning media coverage. If your release is approved before 3pm (GMT), same-day distribution is available.
Submit…
Our simple pay-as-you-go platform lets you upload your press release, choose your target industries, select geographic regions and schedule your preferred distribution date.
No contracts. No subscriptions. No hidden fees.
Build…
Our PR team researches and creates a bespoke distribution list using our global database of over 1.8 million journalists, editors, bloggers, broadcasters, influencers and media contacts.
We focus on quality over quantity because relevant outreach consistently delivers better results
Publishing…
Once approved, we’ll distribute your press release directly to your targeted media list.
You can also add guaranteed publishing add-ons to your campaign, which will publish your content across leading news platforms, helping increase visibility and online authority.
Report…
You will then receive a full distribution report and any guaranteed links once the campaign is complete.
More Than Distribution
Think of us as an extension of your marketing or PR team.
Before distribution, every press release is reviewed by our in-house editorial team to ensure it meets professional media standards.
We’ll check for newsworthiness, accuracy, structure, editorial quality and media suitability. If improvements are needed, we’ll work with you before your release is distributed.
Whether you work in technology, finance, healthcare, legal, property, ecommerce, retail, education or any other industry, our experienced team knows how to position your news for maximum impact.
Save More When You Publish Regularly
If you distribute multiple press releases throughout the year, our Distribution Bundles offer excellent value.
Clients who order a PR bundle receives:
- A dedicated account manager
- Flexible press release credits
- Credits valid for up to 12 months
- Priority campaign support
Need something more bespoke? Our team can create a custom distribution package tailored to your organisation or agency.
PR Fire has helped more than 10,000 businesses secure media coverage across regional, national and international publications.
With hundreds of five-star reviews, businesses continue to choose PR Fire for fast, reliable and results-driven press release distribution.
PR Fire has access to a global media database containing more than 1.8 million journalists, editors, broadcasters, bloggers, podcasters and influencers across 200 countries.
Rather than sending every release to the entire database, we build a bespoke media list based on relevance.
Most campaigns are distributed to approximately 500 carefully selected media contacts, although this varies depending on your industry, target audience and campaign objectives.
Quality and relevance consistently outperform mass distribution.
Our goal is always to create a custom media list for each campaign we work on, filled with relevant contacts interested in your content.
Your distribution list will be curated to include journalists, freelance journalists, magazines, newspapers, news agencies/syndicates, television stations, digital radio shows, podcasters, radio stations, bloggers, influencers, social media groups, local news desks, and national news desks.
Approved press releases submitted before 3pm GMT are eligible for same-day distribution. Alternatively, you can schedule distribution for a future date or apply an embargo.
Once your order is confirmed, our team will review your press release and create your custom-built media list. If your content meets our editorial guidelines and doesn’t require edits, we will distribute it promptly. If further proofreading or adjustments are needed, this may delay distribution.
Yes. We provide targeted press release distribution across more than 200 countries, helping businesses reach local, national and international media
Yes. We can translate and distribute press releases in multiple languages, helping you reach international audiences with locally relevant content.
We translate your press release into up to 16 different languages including Spanish, Italian, German, Portuguese, French, Danish, Swedish, Greek, Cantonese, Mandarin, Japanese, Malay, Dutch, Norwegian, Hindi and Arabic.
If you require any additional languages not listed, please get in touch with a member of our team. Translations start from £45 per language.
We have an active 1.8m media database covering journalists, bloggers, influencers, and podcasters in 200 countries.
You can select from the UK, US, Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Greece, Hong Kong, Iceland, India, Ireland, Italy, Japan, Malaysia, Middle East, Mexico, Netherlands, New Zealand, Norway, Portugal, Qatar, Saudi Arabia, Singapore, Switzerland and UAE.
Press release distribution is the process of sending a newsworthy company announcement to relevant journalists, media outlets, publishers and other media contacts.
Instead of relying solely on your own website or social media channels, press release distribution helps put your story in front of people who may be interested in covering it. Depending on the distribution service and campaign, a release can be targeted by industry, location and media type.
PR Fire creates targeted distribution lists based on your story, industry, audience and geographical requirements, helping your news reach relevant media contacts rather than simply sending it to a generic list.
The process is straightforward. First, you provide your press release and choose your target audience, industries and geographical locations.
PR Fire reviews the release against its editorial guidelines and creates a bespoke media list based on the content and targeting requirements. The release is then distributed to relevant journalists, publications and media contacts.
Once the campaign is complete, you receive a distribution report showing where the release was sent and providing information about the media contacts targeted.
PR Fire also offers the option to schedule a release for a future date or distribute it under embargo.
PR Fire’s UK press release distribution currently starts from £95 + VAT.
The standard distribution service includes a targeted distribution, a dedicated campaign manager, targeted regional media, industry-specific titles, national-interest media and a distribution report.
Press release distribution and syndication are related, but they are not exactly the same thing.
Press Release Distribution refers to sending your press release to a targeted network of journalists and media contacts who may be interested in your story.
Press Release Syndication refers to publishing or republishing the same news content across multiple media or news platforms.
A distribution campaign can therefore include both direct media outreach and online syndication. The two approaches serve different purposes: distribution aims to put your story in front of relevant media contacts, while syndication can increase the online visibility and accessibility of the announcement.
Press release distribution can be particularly useful for PR agencies managing campaigns for multiple clients.
Rather than maintaining and updating individual media lists for every campaign, agencies can use a distribution service to access targeted media contacts and distribute client announcements efficiently.
PR Fire offers pay-as-you-go distribution, bulk packages and white-label distribution, allowing agencies to use the service as an extension of their own PR offering.
Bulk distribution credits can also be useful for agencies that regularly distribute announcements on behalf of multiple clients.
Press release distribution can support a broader SEO and Digital PR strategy, but it should not be viewed as a shortcut to higher Google rankings.
Distribution can increase your brand’s online visibility, generate brand mentions and potentially lead to coverage and editorial backlinks from relevant websites. Those outcomes can contribute to your wider digital PR and SEO efforts.
Ready to Reach the Right Media?
Whether you’re launching a new product, announcing company news or building long-term brand awareness, PR Fire helps you reach the journalists and publications that matter most.
Our experienced PR specialists create bespoke media lists, distribute your story to relevant contacts and provide transparent reporting every step of the way.
Want to know more? Book a call with us and talk with us directly