As we near to welcoming another new year, the team at PR Fire have been reflecting on the last 12 months and deciding which new resolutions we wish to take into 2024. Here are our top resolutions that we believe can help us and other PR professionals thrive in 2024.
1. Don’t be scared of AI, it is a powerful PR tool!
PR professionals must stay ahead of emerging trends. Over the last year AI technologies have evolved hugely and 2024 is set to be another year of new digital transformations. If you’ve been putting off delving into this area or not sure what to do, we advise you to have a gander. It’s amazing how useful AI is within the PR industry.
2. Strengthen Friendships
While technology is crucial, never underestimate the power of personal connections. Strengthen your relationships with journalists, influencers, and stakeholders. Attend industry events, engage on social media, and foster genuine connections that go beyond press releases.
3. Once Upon A Time…
Refine your storytelling skills, crafting narratives that resonate with your target audience will leave a lasting impression. Or speak to one of our expert journalists who are masters in this area.
4. Be a Trendsetter
PR is continuously growing. Be open to trying new approaches, experimenting with different mediums, and adjusting your strategies based on industry changes.
5. Back to School
Continuous learning is key to success in any field. Set a resolution to invest in your professional development. Attend workshops, webinars, and conferences to stay informed about the latest trends and best practices in PR.
6. Crush the Crisis
In PR, crises are inevitable. Instead of fearing them, resolve to cultivate strong crisis management skills. Develop proactive crisis communication plans, stay vigilant for potential issues, and be prepared to respond effectively and transparently when challenges arise.
7. Gone with Traditions
Update those media lists. Reach out to podcast and webinar hosts, to find new audiences and diversify your coverage.to making a positive impact on the community and the environment.
Or relax, (see resolution 8) and let PR Fire compile a bespoke media list of hundreds of contacts, tailored specifically towards your business.
8. Me Time
Lastly, don’t forget about yourself. We work in high-pressure environments, so it is important to have a break and make time for yourself. Deadlines are demanding, however, you can only be good at your job, if you are prioritising your mental and physical health.
At PR Fire we are going to try and put all these resolutions into practice. Even if we only manage to stick to 3, in the words of ASDA, ‘every little helps.’ So, cheers to a year of growth, innovation, and impactful storytelling. We would love to hear how you get on throughout 2024 so do drop us a line – www.prfire.co.uk
