By now, most companies understand the importance of an effective online presence and digital marketing strategy. But there are a staggering number of reasons why businesses should prioritise online marketing channels over traditional advertising. Digital marketing is currently leading the way in reaching current and prospective customers – it allows a company to directly target […]

Press releases are often templated with specific elements. These elements and their layout make it easier for reporters and journalists to extract the information they want to get out of it and provide more resources if they need them. Each element serves a purpose, but far too often, businesses write press releases with those elements

With press releases and SEO, there’s good news and bad news: The bad news is that press releases are generally considered ineffective as a direct SEO signal and sole link building strategy. The good news is you can still get quite a bit of SEO value from press releases if you use them properly. That

Press releases are designed to attract the attention of journalists and media, bringing in traffic and exposure from a large audience of new people. For a press release to capture an audience’s attention, though, it needs to have a compelling headline. After all, who will click through to the press release if the headline doesn’t

Public Relations runs the gamut of media, marketing, and outreach through various venues.  It’s such a broad and varied process that it’s easy to get lost in the weeds, focusing on techniques that barely work, ignoring prominent forms of outreach, and barely making headway. You can circumvent this inefficiency by creating and following a PR