It has never been more important to consider the environmental impact of your business amid the global warming crisis. But it is also important to ensure that members of the public are aware of the steps you are taking to protect the planet. An ideal way to do this is with a press release. It […]

A press release is an effective way to inform the public and media about a new product or service. However, what is the best way to provide value in a press release that introduces a new good or service to a specialised audience? Here are some pointers to help you write a news story that

Would you try to do the job of a nurse? Or a website designer? Or a lawyer? Or an SEO consultant? Unless these are your jobs, then I bet you said ‘no’ to all of them. It’s funny though, how so many think they can write a press release. If you are looking for the

Turning your local story into something with national news potential may seem a daunting task, but the potential rewards are invaluable to your business. If successful, taking your local news to the national media can increase exposure, bolster brand recognition, and widen your potential customer base – so it is always worth looking at your

Many factors can ultimately determine whether you receive media attention, ranging from relationships you may have with specific journalists to editorial schedules and the press release distribution service you use. Experimenting with Media Pitch Timing There’s really no harm in experimenting with your media pitch’s timing. Depending on the topic of your news story, this

You’ve arranged an event, which is fantastic! Great work, but now you want to spread the information to as many people as possible, and you’re already on the right track; a press release is the ideal tool for achieving just that. But how can we ensure that your press release contains all of the necessary

Coverage in your chosen media is never guaranteed, unless you pay for adverts or advertorials. We thought it might be useful to explain a few reasons why your press release might not have been used. There are some key steps you can take to ensure your press is given the very best chance of getting

If you are looking to create some interest or a buzz around your company or business, creating a press release could help to generate coverage and give you some cracking content for your blog and social media platforms. There are news stories all over the place, it is just a case of identifying one and

I am not going to pull any punches here. If you want media coverage then your press release has to stand out from the crowd. Scores of press releases and story pitches land on the desks of journalists every single day. If your release is bland and dull with no real obvious story, they will