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Swiss pharma giants Roche, Novartis top global reputation poll

COPENHAGEN, DENMARK. July 1st, 2024 – Roche has topped a poll of the world’s most “trusted and liked” pharmaceutical companies, followed by Swiss rivals Novartis and British firm GSK, according to a reputation report released today by Caliber, a stakeholder intelligence company in Copenhagen.   Caliber’s poll was based on

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Big Pharma’s reputation returns to normal levels in the post-pandemic era, but the industry must connect products, innovation, and leadership with societal impact to improve trust

DENMARK, 26th January 2023 A new study published by Caliber has found that the reputation of the global pharmaceutical sector is returning to normal levels in the post-pandemic era. However, the industry must connect products, innovation, and leadership with societal impact to improve trust. According to the report, ethical behavior

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