Yoga specialist Joanne Avison launches new book on fascia, anatomy and movement

BRIGHTON, UK. July 18th, 2024 - Joanne Avison, a renowned author, illustrator, and yoga specialist, is launching her latest book, "Myofascial Magic in Action”. 

This is the first in a series of five books commissioned in 2023 and aims to revolutionise the world of movement and therapy with Joanne’s groundbreaking work on fascia, anatomy, and movement. This innovative series is designed to make the complex science of fascia accessible and practical for all, from yoga and Pilates teachers to physiotherapists, transforming how movement is taught and understood.

Joanne's journey began with her struggle to understand her own body. A self-described non-athlete and bookworm, she faced chronic pain and limitations after the birth of her son. Traditional methods of physiotherapy and yoga did not provide relief, leading her to explore anatomy, biomechanics, biotensegrity, and fascia. Her dedication and curiosity took her to the human dissection lab and mystery schools, where she discovered the unique, interconnected nature of the human body through the living interface of the fascia.

This deep dive into fascia—an essential connective tissue matrix—revealed that the body behaves more like a liquid crystal interface than a mechanical machine. Joanne's research showed that understanding fascia could significantly improve movement, prevent injuries, end chronic pain and enhance overall well-being. This paradigm shift has transformed not only her own life but also the lives of countless others through her teachings and writings.

Joanne's first book, "Yoga, Fascia, Anatomy, and Movement," became a top-selling specialist resource, praised for its depth and clarity. However, her journey was not without challenges. Initially pressured to produce a coffee-table book, Joanne remained steadfast in her mission to create a serious, impactful work. Her perseverance paid off, resulting in a respected academic publication that has influenced movement teachers worldwide.

Her new book, "Myofascial Magic in Action," continues this legacy, offering a more practical and user-friendly approach. The accompanying high-ticket course, based on the book, has already seen remarkable success, growing steadily since it was launched in October 2023. This course trains movement instructors to integrate Joanne's methods into their practice, promising transformative results for their clients.

Joanne's expertise extends beyond writing. She is an international teacher of applied structural anatomy, a professional Structural Integration practitioner, and the Director of the Art of Contemporary Yoga Teacher Training in London. Her comprehensive training includes certifications in Cranio-Sacral Therapy, Autoimmune Response Testing (A.R.T.), and Frequency Specific Microcurrent (F.S.M.), among others. Joanne's unique approach integrates her studies in anatomy, philosophy, and spiritual sciences, creating a holistic perspective on human movement and wellness.

Her involvement with the new field of Fasciategrity and her ongoing work in complementary health and medicine further highlight her commitment to advancing understanding in these fields. Joanne's upcoming series of books, illustrated with her own whimsical cartoons, promises to demystify fascia, (the living human body architecture) and empower individuals to move better, live pain-free, and connect more deeply with their bodies.

In 2015, Joanne's work caught the attention of the Movement of Spiritual Inner Awareness (MSIA), a charitable foundation in Los Angeles. Invited to teach their community, Joanne integrated her knowledge of fascia with the established spiritual teachings of this mystery school, which significantly influenced her perspective and approach. By 2023, she had earned a doctorate in Spiritual Science, becoming an ordained minister and merging her scientific knowledge with spiritual insights.

Joanne's personal journey has also been marked by resilience. Diagnosed with breast cancer, she applied her own methods to aid her recovery, achieving remarkable results. Within 12 weeks of major surgery, she was able to perform full weight-bearing yoga, demonstrating the efficacy of her "myofascial magic" techniques.

Her story is one of perseverance, innovation, and a deep commitment to improving human movement and wellness. Joanne Avison's work is not just a contribution to the field of movement and therapy; it is a game-changer, offering a new way to understand and care for the human body. The course, co-created with Paul Thornley, is a fabulous “non-denominational” movement practice for all movement instructors. Her upcoming series of books will provide clear, actionable steps to improve natural human movement, making this essential knowledge accessible to all – whatever the age and stage of fitness.

Joanne Avison's contributions to the fields of anatomy, movement, and wellness are unparalleled. Her work bridges the gap between traditional teachings and modern science, offering a fresh perspective that resonates with practitioners and enthusiasts alike. "Myofascial Magic in Action" is poised to become a cornerstone in the education of movement professionals, continuing Joanne's mission to transform lives through better understanding and practice of fascia-based movement.

For more information, or to learn more about Joanne Avison's upcoming book and course offerings, please visit: https://www.myofascialmagic.com

ENDS