LONDON, UK. November 28th, 2024 - A brand-new sustainable fashion marketplace, The Carbon Closet, has officially launched in the UK.
The Carbon Closet aims to revolutionise eco-friendly shopping with its curated collection of stylish, ethical clothing.
Founder Julie Cockram, an environmental advocate and mother of two, created this innovative platform after discovering the challenges of finding fashionable, sustainable clothing alternatives.
The marketplace addresses the growing demand for sustainable fashion solutions while tackling fast fashion's environmental impact, offering conscious consumers a seamless way to shop eco-friendly fashion without compromising on style or quality.
The Carbon Closet is not just about shopping; it’s about educating consumers about the unseen toll of the destructive practices hidden in mainstream fashion.
Founder Julie Cockram said: "We all wear these clothes, but few of us understand the true cost behind them. It is vital to understand how fabrics are grown, not just how garments are made. Once you know, you can’t unknow!"
For example, conventional cotton farming uses more insecticides than any other crop, erodes soil and depletes water resources at alarming rates. Producing a single pair of jeans can consume over 7,000 litres of water and requires harmful chemicals such as formaldehyde and heavy metals during dyeing and finishing.
Julie added: “It’s time to take sustainable fashion to the masses. The site blends the sleek aesthetic of platforms like Net-a-Porter with the editorial flair of SheerLuxe and the reach of a global marketplace.
“Rather than holding stock, our platform serves as a curated hub for responsibly made products from around the world. Our meticulously curated collections challenge outdated stereotypes, dispelling the myth that ethical clothing is bland or boring. By selecting pieces that combine responsible values with contemporary design, The Carbon Closet proves that style and ethics can beautifully coexist.”
Each item meets at least one, but usually several or more of these Seven Conscious Credentials:
- Lower Impact Materials: Organic and recycled fabrics, plus next gen materials.
- Sustainable Manufacturing: Zero waste, water conservation, and green energy practices.
- Animal-Free: The platform is free from silk, leather, wool, and fur.
- Circularity: Products designed with recyclability and longevity in mind.
- Philanthropy: Brands that balance profit with purpose.
- Fair Trade Practices: Transparency, traceability, and safe working conditions.
- Positive Certifications: Including B Corp, Fair Trade, and GOTS Organic certifications.
The Carbon Closet is designed for the modern consumer who seeks style, convenience, and a clear conscience, whether they are a seasoned conscious shopper or just starting out.
Reflecting its "progress over perfection" ethos, the platform encourages using what you have and making thoughtful choices when buying new. Opt for organic cotton over conventional fabrics or sunglasses made from recycled plastic - every small decision pushes the industry toward a more sustainable future.
To explore the collection and join the movement, visit www.thecarboncloset.com and follow the brand’s sustainable fashion journey on Instagram @thecarboncloset.
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