Swagable Partners with Prezzee to Transform Event Gifting Ahead of B2B Marketing Expo

 

LONDON, UK. 26th November, 2024 - Swagable, the innovators behind virtual swag bags, are thrilled to announce a partnership integration with Prezzee, the leading eGift card platform. The collaboration, unveiled ahead of the B2B Marketing Expo at ExCeL London on 27th November, introduces a new, eco-friendly way for event organisers to enhance attendee experiences through digital swag bags - ultimately reducing the need for physical merchandise.

 

Swagable’s virtual swag bags are an alternative to traditional physical giveaways, enabling event organisers to share offers, discounts, and downloadable content in a streamlined and sustainable way. Attendees receive a link to access their swag bag via email or event platforms, eliminating waste and providing a seamless gifting experience.

 

The new integration with Prezzee enhances this offering by allowing organisers to include eGift cards redeemable at hundreds of retailers, giving recipients gifts they truly value while further reducing the need for physical merchandise. Prezzee’s unique solution allows organisers to create bespoke cards to not only include their branding but also create a card with specific retailers to suit certain price points or reward type, for example a “coffee or a lunch card”. Furthermore, the vouchers are delivered with a personalised message, providing organisers with a the ability to better connect with attendees, make the reward process more personal, memorable and keep their brand front of mind.

“We’ve redefined SWAG (that’s “Something We All Get”) to mean gifts that people actually want, without the leftover tote bags and plastic clutter,” said Catherine Grinyer, Founder of Swagable. “A few years ago, while hosting a virtual conference, we realised there was no accessible digital solution for swag bags, so we partnered with tech experts to create one. With our virtual swag bags and the new Prezzee integration, we’re delivering personalised, useful gifts that attendees can redeem whenever and wherever they choose. We’ve also collaborated with digital accessibility experts to ensure Swagable is inclusive and benefits everyone.”

Since its launch in February, the platform has gained attention for offering a sustainable alternative to physical merchandise while providing valuable marketing insights, including click-through and conversion rates. Event hosts and sponsors can easily track engagement and include a variety of content in their virtual swag bags, such as white papers, speaker presentations, discount codes, playlists, and now Prezzee eGift cards, all accessible through a simple link sent via email or event platforms. Attendees, in turn, enjoy a seamless, hassle-free digital experience with meaningful gifts, without the burden of bulky physical bags.

"This integration solves the common challenge for event hosts: 'What are we going to gift our attendees?'", said Davide Stec, Business Development Director at Prezzee. "Instead of typical giveaways like branded water bottles, stress balls, or tote bags that often end up in the bin, our eGift cards offer attendees the flexibility to choose something they truly value, whether it's a coffee or a shopping spree and not only that but being able to send the reward with a personalised message, which is quite often claimed post event, gives organisers a second chance to connect with the attendee, reinforce a business message and win mindshare”. 

●      Eco-Friendly: No waste, shipping, or storage associated with traditional goodie bags.

●      Measurable Results: Track engagement with clear marketing insights, including click-through and conversion rates.

●      Enhanced Attendee Experience: Attendees can redeem their gifts easily from their inbox, making it simple and hassle-free.

Swagable will be at the B2B Marketing Expo at ExCeL London on 27th and 28th November, where attendees can learn about its new Prezzee integration. Visit Swagable’s booth B2B-D12 to discover the platform’s benefits and book a personalised demo.

For more information and to book a demo, visitwww.swagablebag.com.

ENDS