SALFORD, UNITED KINGDOM, 12 March 2024 – In 2021, when British Dad Anthony Gay created ‘Monster Guard’ - an Amazon Alexa Skill to help his six-year-old with her fear of bedtime monsters, he briefly contemplated the possibility that a few other parents would maybe discover and enjoy the benefits too. Never did he imagine that number would reach more than 60,000! Now 3 years after releasing his original creation on smart speakers, Anthony and ReelWorld (the audio company of which Anthony is MD) have developed a new and enhanced version of Monster Guard for mobile devices. Now live in both iOS and Android stores, Anthony hopes his FREE app will help more kids to sleep without fear and in turn help their parents to reclaim their evenings.
The new app retains, at its core the same functionality as its Alexa-based predecessor - it checks for and protects against monsters. However, the experience has been significantly enhanced, from audio-only to one that's beautifully visual and highly immersive. Using augmented reality, the app ‘scans’ kid’s bedrooms for scary creatures before activating a ‘sonic forcefield’ to keep the room monster-free. (Don’t worry parents no monsters are ever actually detected. Phew!)
The new app retains, at its core the same functionality as its Alexa-based predecessor - it checks for and protects against monsters. However, the experience has been significantly enhanced, from audio-only to one that's beautifully visual and highly immersive. Using augmented reality, the app ‘scans’ kid’s bedrooms for scary creatures before activating a ‘sonic forcefield’ to keep the room monster-free. (Don’t worry parents no monsters are ever actually detected. Phew!)
In addition, the app also features a library of sleep sounds, original bedtime stories and meditations, but perhaps most excitingly it can be paired with Philips Hue light bulbs which pulse and change colour as the room is scanned, before dimming to a protective magic nightlight mode.
Watch the demo video HERE
Talking about the decision to adapt Monster Guard into a mobile app, Anthony said: “When we launched Monster Guard on Amazon Alexa two and a half years ago, we quickly realised we were onto something special. We were seeing hundreds, sometimes thousands of downloads a week and the 6-week user retention rate was in excess of 35%! To put that in context, the average retention rate for an Amazon Alexa skill is just 3% after only one week. We saw great potential in the concept regarding expansion and functionality, but we were frustrated by the limitations of the smart speaker platform. In order to fully realise our vision for Monster Guard, we decided to adapt it into an app. And, to ensure the end product would offer maximum value to users, we also partnered with renowned Child Sleep Trainer Lucy Shrimpton, Founder of ‘Sleep Nanny.’ We are so excited to share this new Monster Guard experience with tired parents and their children. The difference the Monster Guard skill made with my own children was incredible and I can’t wait for others to enjoy the benefits for themselves.”
Talking about the decision to adapt Monster Guard into a mobile app, Anthony said: “When we launched Monster Guard on Amazon Alexa two and a half years ago, we quickly realised we were onto something special. We were seeing hundreds, sometimes thousands of downloads a week and the 6-week user retention rate was in excess of 35%! To put that in context, the average retention rate for an Amazon Alexa skill is just 3% after only one week. We saw great potential in the concept regarding expansion and functionality, but we were frustrated by the limitations of the smart speaker platform. In order to fully realise our vision for Monster Guard, we decided to adapt it into an app. And, to ensure the end product would offer maximum value to users, we also partnered with renowned Child Sleep Trainer Lucy Shrimpton, Founder of ‘Sleep Nanny.’ We are so excited to share this new Monster Guard experience with tired parents and their children. The difference the Monster Guard skill made with my own children was incredible and I can’t wait for others to enjoy the benefits for themselves.”
Talking about the methodology and creativity behind the app, Sleep Trainer Lucy Shrimpton added: “The Monster Guard ‘forcefield’ might not be real, but the reassurance it provides most definitely is! Some parents might argue that it seems counterintuitive to use an app that appears to validate a child’s fears, but there is real value in the Monster Guard Method. We tell our children Santa, the Tooth Fairy, and the Easter Bunny are all real, so it makes sense they then have difficulty believing monsters aren't, despite our repeated reassurances. Rather than deny the existence of Monsters, when it comes to tackling teraphobia, Monster Guard takes a different approach, and it does so in two ways. Firstly, by empowering the child and enabling them to take control of their fear, and secondly by working to change their perception of Monsters. This is where the character ‘Monty’ comes in. With his heart-warming backstory, friendly, reassuring tone, and bedtime tales, Monty is the soul of the experience, a guardian-type character there to teach children that monsters aren’t so scary after all. They are just furry and friendly creatures like himself. I truly believe this app could be a game changer for parents desperately searching for a solution to help their kids settle to sleep scare-free.”
Free on Apple devices and $0.99 on Android devices, Monster Guard is now available in North America and the UK.
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