IOLLA Celebrates 10 Years of Innovation with Exciting New Product Launch
GLASGOW, UK. March 27th, 2025 – IOLLA, the leading eyewear brand known for its innovative design and affordable pricing, is celebrating a decade of success with the launch of its most ambitious product expansion to date.
As part of its commitment to offering its community the best in eyewear, IOLLA is introducing new sunglasses and custom tint options, alongside a major shift in its brand proposition.
Since IOLLA was founded in 2015, the brand has worked tirelessly to make people look and feel great in their eyewear, providing a blend of style, innovation and value. Over the past 10 years, IOLLA has grown to become a trusted name in eyewear across Scotland, Manchester and beyond.
With a focus on offering an affordable yet stylish product range, IOLLA has gained a loyal following and continues to break the mould in a traditional and competitive eyewear industry.
“For the past decade, we’ve been redefining eyewear, designing frames that blend style, quality and accessibility,” said Stefan Hunter, Founder and CEO of IOLLA.
“Innovation has always been at the heart of IOLLA, and this launch marks our next evolution. By bringing custom tinted lenses into our offering, we’re giving our customers more freedom than ever to express themselves through their eyewear.”
IOLLA’s new product lineup features a range of fashion forward designs, including five new coloured tints, four new gradient lenses and 34 new frames across 12 new models.
These new offerings mark a significant expansion of IOLLA’s eyewear portfolio, with a focus on customisation, choice and personal expression. Customers will now have the opportunity to choose their own custom tints in any of IOLLA’s new or existing frames – allowing for them to tailor their IOLLAs completely to match their own individual style.
“This launch is a direct response to the growing demand for more choice and the ability to express personal style through your eyewear,” said Kirsty Humpherson, IOLLA’s Marketing Manager.
“Our new custom tints and sunglass options reflect our continued commitment to innovate and respond to our community’s needs.”
Despite expanding its product range, IOLLA remains committed to its core values – providing high quality eyewear at accessible prices and all regular sunglasses will remain at the core price of £85 (with prescription and full customisation of tints available for an additional £20). Over the past three years, IOLLA has kept its £85 pricing strategy unchanged, a rarity in today’s economic market.
Stefan added: “Even as costs continue to rise across the board, we’re proud to have kept our prices stable and offer even greater value to our customers. We’ve made strategic adjustments to our pricing structure for our custom tints, which will allow us to improve choice, availability, and, most importantly, value for money.”
As IOLLA enters its next decade, the brand remains focused on innovation, simplicity, and maintaining a close relationship with the IOLLA community.
“We are incredibly grateful for the support of our community over the past 10 years,” said Stefan. “The feedback we receive from our customers is what drives us to keep evolving, experimenting and striving to do better. We’re excited about the future and look forward to continuing to provide our customers with great eyewear.”
Join IOLLA to celebrate the launch this weekend on the 29th and 30th of March and visit one of their showrooms or online to shop the new collection at www.iolla.com/collections/sunglasses.
ENDS