Peecho joins forces with Prodigi to revolutionize print on demand

AMSTERDAM, NETHERLANDS. April 3rd, 2024 – Peecho, a leading innovator in cloud printing solutions, today announced that it has been acquired by Prodigi, a global print on demand leader. This strategic move will enable Peecho to significantly expand its product range, improve fulfillment localization, and provide its clients with access to Prodigi's extensive global print network and manufacturing capabilities.

Founded in 2009, Peecho has been at the forefront of transforming the digital-to-print landscape by enabling seamless integration of print on demand modules into apps and websites. The acquisition by Prodigi marks a new chapter in Peecho's journey, empowering the company to offer an unparalleled range of products and services to its clients.

"We’re thrilled to join the Prodigi family and leverage their global presence and expertise to take our offerings to the next level," said Eric Kickert, CEO of Peecho. "This partnership will allow our clients to benefit from a vastly expanded product catalog, improved localization, and access to Prodigi's vertically integrated manufacturing facilities."

Commenting on the competitive landscape, Kickert added, "The print on demand industry is at a pivotal stage. While there’s been consistent growth from players like Gelato, Gooten, Printful, and Prodigi, the market remains highly fragmented, with no single company dominating the space. This fragmentation presents both challenges and opportunities. On one hand, it intensifies competition and makes differentiation more critical than ever. On the other, it opens up possibilities for capturing market share, serving niche segments, and forming strategic partnerships. We believe the key to thriving in this environment lies in combining cutting-edge technology with a deep understanding of our customers' needs. By joining forces with Prodigi, we're not only expanding our product offerings and reach, but also gaining access to a wealth of expertise, talent, and data. This partnership allows us to directly address the challenges facing the market and seize the opportunities it presents."

Peecho's clients can now take advantage of Prodigi's strong presence in North America, enabling them to expand their reach beyond Europe and tap into new markets with more favorable consumer spending outlooks, bypassing the extensive time and resources usually needed to develop ancillary support functions for a business experiencing such growth.

James Old, founder and CEO of Prodigi, expressed his enthusiasm for the acquisition: "Peecho's innovative print shop technology and strong presence in Europe perfectly complement our global footprint and manufacturing capabilities. Together, we'll be able to provide an unrivaled print on demand experience for businesses and creators worldwide."

"Looking ahead, we anticipate further industry consolidation as companies seek greater scale and efficiency," noted Kickert. "However, by joining forces with Prodigi, we intend to proactively shape this future. Our shared goal is to develop a platform that enables businesses and creators to work smarter, faster, cleaner, and greener, and this strategic merger marks a foundational step towards realizing that vision.”

With the integration of Peecho into the Prodigi ecosystem, companies of all sizes can harness the power of a truly global, end-to-end print on demand platform that will revolutionize the way they monetize their digital content and engage with their audiences.

ENDS