LANCASTER, UK. March 19th, 2025 – Novi, a leading UK digital marketing agency, has been recognised at the UK Paid Media Awards 2025, winning Travel/Leisure Campaign of the Year for its innovative work with English Lakes Hotels. The award celebrates Novi’s exceptional use of data-driven strategies and creative campaign execution, delivering outstanding results for the client.
The campaign was praised for its ability to balance key performance metrics while maximising efficiency, ensuring sustainable growth for English Lakes Hotels. Novi’s strategic approach focused on enhancing brand positioning, refining audience engagement, and optimising advertising spend to achieve strong commercial outcomes, resulting in a 201% increase in conversion value and a 229% year-on-year uplift.
The judging panel commended Novi’s work, stating: “Novi’s campaign for English Lakes Hotels exemplifies a very sophisticated use of data driven strategies to achieve remarkable results. Their ability to balance key performance metrics while ensuring strong commercial outcomes is particularly commendable. The strategic approach not only supported revenue growth but also ensured minimal disruption during the launch of a new website. Novi’s expertise in maximising ROI effectively set them apart.”
Transforming Digital Marketing for the Hospitality Sector
The campaign focused on repositioning The Wild Boar as a distinct countryside retreat, refining messaging, ad targeting, and user experience, while leveraging automation, broad match and exact match bidding strategies, and real-time performance tracking to optimise results. By ensuring each hotel’s unique identity was clearly communicated, the campaign drove stronger engagement and conversions while maintaining cost efficiency.
A Testament to Novi’s Expertise
This award highlights Novi’s expertise in data-driven paid media strategies, combining analytical precision with creative execution to help businesses in the travel and leisure sector thrive.
Vedant Bhatia, Senior PPC Lead and Account Manager for English Lakes Hotels, commented: “We are absolutely thrilled to receive this award at Novi. This achievement is the result of a lot of smart and hard work from our incredible team at Novi and the fantastic collaboration with English Lakes Hotels. From being a finalist for the ‘Rising Star’ Award in 2024 to now winning the Travel and Leisure Campaign of the Year in 2025, this journey has been truly remarkable. I am proud and truly grateful for this recognition.”
Karina Davies, Senior Business Support Executive at Novi, added: “Winning the award is a fantastic achievement for our team. At Novi, we pride ourselves on delivering results-driven campaigns that truly make an impact. Our collaboration with English Lakes Hotels allowed us to showcase the power of strategic paid media, and we are delighted to see our work recognised at such a high level.”
Aaron Crewe, Managing Director of Novi, further added: “This award is a testament to our team’s expertise and commitment to delivering the highest standard of paid media strategy. By using a data-led approach and continually refining our methodology, we were able to achieve fantastic results for English Lakes Hotels. We look forward to helping more businesses in the travel and hospitality sector unlock their digital potential.”
Following this success, Novi remains committed to helping businesses in the travel and hospitality sector maximise their digital advertising potential. With a focus on continuous innovation and data-driven strategies, Novi is set to drive even greater success for its clients in the future.
English Lakes Hotels, who run the Lancaster House Hotel in Lancaster, are also finalists in two categories at the North-West Family Business Awards: Leisure and Tourism, and Green Award – Large Business. The winners will be announced at the awards ceremony held at the Titanic Hotel in Liverpool on May 9.
ENDS