LONDON, UK. March 6th, 2025 – From a multi-million-dollar seller comes Selling in the Middle East, a must-have guide to capitalising on this region’s growing business opportunities. There has never been a better time to enter the Middle Eastern market, and this pioneering book equips sales professionals with the invaluable strategies and techniques they need to succeed in this rapidly changing region. The book provides essential insights into the region’s cultural nuances, business practices, and sales strategies. It offers tools to build trust, develop strong relationships, and tailor approaches to the specific needs of Middle Eastern customers and markets.
The author Shabir Ahmad is an accomplished salesman with over a decade’s worth of experience working in the Middle East. He spent the majority of his career working with global tech companies in the region and in drawing from his extensive background, he delves into the cultural nuances and business practices that define the Middle East, from the importance of flexibility and hierarchy to the role of personal relationships in securing deals. This book offers advice on how to adapt sales strategies to the local context, including effective communication techniques, negotiation practices, and long-term relationship building.
Selling in the Middle East is paired with a companion website (salesexpertguide.com), providing additional resources such as key industry events and news, a full list of mega projects, detailed procurement guides, localisation laws, and an invaluable collection of tender sites and portals for each country—crucial information for anyone seeking business success in the Middle East.
Selling in the Middle East is paired with a companion website (salesexpertguide.com), providing additional resources such as key industry events and news, a full list of mega projects, detailed procurement guides, localisation laws, and an invaluable collection of tender sites and portals for each country—crucial information for anyone seeking business success in the Middle East.
As the first book of its kind to focus exclusively on selling into the Middle East, it fills a critical gap in the market by providing a detailed understanding of the region’s unique business landscape. Whether a seller is a seasoned sales professional or just entering the Middle Eastern market, this book is essential for anyone looking to enhance their sales performance and understand the incredible business potential this region has.
Selling in the Middle East is now available on Amazon. Order a copy here: https://amzn.eu/d/3kYV9nw
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