EDINBURGH, UK. February 13th, 2025 – Left Field Kombucha, the premium craft kombucha brand, is set to make an impression in the growing function drinks category with its exciting new product release and refreshed brand presence. Launching exclusively to trade and wholesale partners, the new range of flavoured fermented teas promises to offer a fresh, vibrant alternative in the rapidly expanding kombucha market. The four teas use a base of fermented green tea with added natural flavourings. The lightly effervescent drinks come in slim 250ml cans and include; Rose & Elderflower, Hops & Sea Salt, Ginger, and Sicilian Lemon & Mint.
In addition to the product launch, Left Field Kombucha has unveiled a revamped website, providing an enhanced user experience for consumers. This showcases, amongst other things, the full production of how Left Field is craft-brewed, product information about their award-winning ‘Just Tea’ range, a referral rewards scheme, and refreshed brand photography.
The brand has also integrated a new trade ordering portal, powered by Turis, a Danish company known for offering innovative and efficient trade solutions. This partnership will streamline the ordering process for trade and wholesalers, and provide greater tracking, previous ordering information, and access to a suite of brand assets.
As part of the relaunch, Left Field Kombucha is proud to announce its inclusion in the BBC Good Food 2025 Best Kombucha list, for the fourth year in a row. A prestigious recognition of the brand’s commitment to quality and innovation in the kombucha space.
Stewart Hainey, Head Brewer at Left Field Kombucha, commented: “I’m incredibly excited to share the new products. Since joining, I’ve been experimenting with our teas and getting the balance of something delicately flavoured, interesting, but not overpowering. The SCOBY we use was created in house to remove a lot of the vinegar notes associated with traditional kombucha, so the last thing I wanted to do was to completely mask the flavour of the green tea. I think flavoured fermented teas are a great introduction to the world of kombucha for those who have not tried it before, or those who have any hesitations.”
Kirsty Cameron, Marketing Lead at Left Field Kombucha, added: “It is a crucial time for Left Field as the category continues to grow year on year (+28% last year). Long term brand building is essential as we are relatively small in comparison to the big players, therefore can’t compete with supermarket kombucha prices. However, we are well placed to ride this wonderful wave of wellness as our products are something to enjoy rather than endure which is the case for many drinks with health benefits. We make kombucha properly and are proud to continue to offer well considered drinks that don’t look out of place in a yoga studio, or in a Michelin starred restaurant. Our investment in the brand, and trade portal highlights that we believe we have something worth shouting about, and to support our trade partners who will be crucial to supporting our growth and brand awareness.”