Landmark Group Selects SML as Partner for Item-Level RFID Solutions Across Middle East

DALLAS, USA. April 8th, 2024: SML RFID, a global leader in innovative RFID solutions, has today announced that it has been appointed by leading Middle East retail conglomerate, Landmark Group, as its strategic partner to deploy item-level RFID solutions in its 600+ stores and 10 distribution centers across the MENA region. 

Headquartered in Dubai, Landmark Group has over 2,200 stores across 21 countries and delivers quality products across diverse categories, including apparel, footwear, lifestyle, cosmetics, and home furnishing. 

As part of the partnership, SML is providing RFID tags and has numerous sites live with its enterprise class item-level RFID solutions and when fully rolled out will be in all of Landmark’s sites across all Gulf Cooperation Councils (GCC) countries (Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman) Egypt and Jordan, building on the success achieved in these locations.

Dr. Prakash Rao, Head of Supply Chain Projects and Home Operations at Landmark Retail, said: “As one of the largest omnichannel retailers in the Middle East region, we at Landmark Retail constantly endeavour to deliver seamless and best-in-class shopping experiences to our customers. Investing in retail innovation and technologies across our value chain is crucial to support our efforts to deliver exceptional value to the fast-evolving customers of the region. 

“RFID is one such solution that will provide enhanced inventory accuracy and accountability between various entities across our supply chain. With their immense RFID expertise, we believe SML would be an ideal solutions provider to fulfill our item-level RFID requirement. We are pleased to have SML on board.”

With SML’s item-level RFID solutions, retailers can achieve real-time inventory visibility at the item level with >95% accuracy. This allows them to provide customers with accurate in-stock information and affinity suggestions, providing high-quality customer service.

Dean Frew, President of RFID Solutions at SML Group, said: “It is exciting to be a part of Landmark’s digital transformation journey as its strategic partner. We are confident that our item-level RFID solutions will deliver tangible value for their business and customers alike.

“With the combination of deployments in Landmark’s stores and distribution centers with the expertise of our strategic partners Microsoft, Zebra, and Clustag by Rielec, world leaders in their technology space, this project will be the first of this scale in the region and one that will set a benchmark in the industry.”

SML is a trusted item-level RFID solutions partner for many of the top retail brands in the world, with over 7,500 stores and distribution centers operating in over 60 countries managing over 500 million items a week with its cloud-based item-level RFID software application suite, Clarity®.