IB4UD: How a Student’s Project Became a Viral Travel Website

BELFAST, NORTHERN IRELAND. April 29th, 2024 – This year commemorates the 10th anniversary of Ireland Before You Die (IB4UD), a popular travel website founded by Stevie Haughey in his university bedroom. 

Over the past decade, IB4UD has grown to become one of Ireland’s leading travel websites, attracting over 750,000 followers on social media and dedicated to highlighting Ireland's beautiful landscapes and historical richness.

In March 2014, armed only with a laptop and a deep commitment to his homeland, Haughey initiated what would become a key resource for both residents and visitors seeking genuine Irish travel experiences. Starting as a basic Facebook page, the site has since transformed into a significant digital platform that reaches millions annually, a testament to Haughey's dedication and vision.

Haughey's career path took several notable turns. Following university and a period of unemployment, he was inspired by BBC’s "The Apprentice" and secured a role with show contestant Richard Woods at his marketing agency near London. This position was crucial in developing Haughey's marketing and business skills.

Afterwards, Haughey moved to Glasgow, where he was eventually laid off. This setback motivated him to write "The Irish Bucket List: 101 Places to See in Ireland Before You Die," much of which was penned in Glasgow coffee shops. The publication has achieved bestseller status on Amazon, and Haughey has been self-employed since.

Reflecting on the past decade, Haughey states, "What began as a modest passion project has evolved into a business that significantly supports Irish tourism. Switching from law to following my passion for travel was a pivotal decision. It’s rewarding to celebrate this anniversary and recognise our growth and future plans."

The evolution from a simple social media page to a thriving website was not without its challenges. However, Haughey's perseverance and passion for sharing Ireland's story have propelled IB4UD to prominence, a journey that resonates with many entrepreneurs. 

Today, the site offers a range of content, including detailed travel articles, vibrant photographs, engaging videos, and insightful articles.

As IB4UD enters its next decade, Haughey is available to provide insights on the journey, the evolution of digital travel platforms, and the future of travel in Ireland. 

ENDS