Grapey Fine Wine Club Launches in the UK

LONDON, UK. 3rd April, 2024 – UK sees a new entrant to the wine market, Grapey – an online fine wine distributor with the club card model as an alternative to traditional subscription services. Unlike subscriptions, Grapey allows customers to choose individual bottles from a curated selection, bypassing retailers and sourcing directly from wineries. This business model allows the store to keep the wine prices discounted the whole year round, unlike regular retailers with occasional promos.

This approach aims to increase access to high-end wines in the UK. Grapey sources exclusive wines from European and New World producers, securing them directly from the winemakers at a discounted rate. This could potentially offer lower prices for consumers and minimise the environmental impact of transportation. This goal is supported by the project’s commitment to remain an online platform, instead of going offline.

The club offers two membership options: a one-time card for up to five bottles or an annual card for unlimited purchases. Both memberships provide access to constant discounts for the premium wines, potentially making the fine wine market more accessible, particularly after recent increases in import costs.

Grapey says its selection focuses on established producers with a proven reputation for quality, alongside limited-production wines from smaller wineries that produce less than 100,000 bottles a year. The company states its goal is to democratise the UK fine wine market while maintaining high standards and establishing itself as a defined lowest cost distributor in the UK.

Grapey aims to create an online platform offering a curated selection of exceptional wines at a discount, while also minimising their environmental impact and promoting acclaimed sustainable wineries that are underrepresented on the UK market. The club hopes to demonstrate that quality and choice don't have to come at the expense of mass distribution, potentially making fine wine more accessible for consumers.

ENDS