The revamped brand identity includes a modern yet user friendly website and refreshed tone of voice on all online channels of communication. Additionally, Enviro Waste Management will also undertake a phase by phase revamp of offline assets such as uniforms, trucks, sacks, and more. This shift also brings expanded service offerings, including bins and sacks collections introduced last year which includes overnight collection service, ensuring businesses experience uninterrupted service tailored to their operational needs. More than just collecting waste, the company ensures materials are repurposed when possible, properly sorted at their waste yard, and disposed of in the most sustainable way.
“Our core values have always been about helping businesses operate more efficiently while reducing their environmental footprint,” said Eli Kushmaro, CEO and Founder of Enviro Waste Management. “While our brand is built on reliability and robust customer support, with this rebrand, we’re not only sharpening our focus on commercial waste but also expanding our service portfolio to truly become the ultimate partner for businesses.”
The new logo embodies this transformation with a bold blue design and a distinct brown ‘I’ at its centre, symbolizing the customer at the heart of the company’s operations. The deliberate shift away from the industry-standard green, Enviro Waste Management has adopted a bold brown and blue theme, brown symbolizing warmth and reliability, while blue reinforces professionalism and trust.
Backed by thorough market research and a legacy of excellence, this rebrand is a clear signal of the company’s commitment to evolving with its customers’ needs, merging traditional values with modern innovation to deliver comprehensive waste management solutions for the commercial sector.
For more information about the rebrand, please visit https://envirowastemanagement.com/ or contact Allysin Pinto, Marketing Lead, at allysin@envirowastemanagement.com.