CARBON GOLD ANNOUNCES PARTNERSHIP WITH WESTLAND HORTICULTURE

Press Release: July 02, 2024

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CARBON GOLD ANNOUNCES PARTNERSHIP WITH WESTLAND HORTICULTURE
CLEVEDON, UK. 2nd July, 2024 - Carbon Gold, the world’s leading biochar brand, is proud to announce a new partnership with Westland Horticulture. Established in 2007, Carbon Gold has pioneered advancements in the biochar industry, achieving B-Corp certification and earning The King’s Royal Warrant. Their Soil Association-approved products, underpinned by nearly two decades of research and development, have set industry standards for sustainable soil management.

This partnership marks a significant milestone as it introduces a range of enriched biochar products to conventional garden retailers for the first time. Home gardeners will now have accessible solutions to naturally improve the health of their soil, sequester carbon and mitigate climate in a simple, accessible and sustainable way.

Biochar production is a scientifically verified Negative Emissions Technology CO2 removal process, recognised as a Nature Based Solution. By converting unutilised woody biomass into biochar through net negative pyrolysis technology, Carbon Gold removes CO2 from the atmosphere. Biochar serves as a carbon sink when integrated into soil or substrates, contributing to environmental sustainability.

For over a decade, Carbon Gold products have been used professionally by commercial fruit and vegetable growers, professional tree growers, sports turf such as Premier League football clubs, racing and golf courses and in urban landscaping. Home growers and gardeners will now have greater access to enriched biochar products which rejuvenate tired soils and compost, naturally hold water in summer months and allow for quicker rooting when planting out.

Westland, a world-leader in peat-free technology, sees this partnership with Carbon Gold as a strategic enhancement to its portfolio, bolstering offerings for consumers and professional growers alike while reinforcing Westland's dedication to sustainable horticulture.

Keith Nicholson, Marketing Director at Westland Horticulture commented: “Enriched biochar has an important role to play in the future of sustainable gardening. Carbon Gold has developed a range of environmentally conscious products that we will bring to many gardeners going forward. This collaboration again places Westland at the forefront of
consumer horticulture and displays our commitment to delivering real, sustainable gardening.”

Executive Chairman, Craig Sams, added: “We’re excited for this partnership with Westland – as a leader in the horticulture industry and a business that shares our goals, we’re confident that working together will encourage gardeners to choose a more environmentally-friendly approach, with biochar at its heart. Biochar has the potential to make a significant contribution to this CO2 removal, using the soil for carbon capture and storage. That is our mission.”

ENDS

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