BRADFORD, UK. 28th August, 2024 - Clayton-based domiciliary care company, Care2Care (Yorkshire) Ltd, has launched a new physical activity division to provide bespoke physical activity programmes in the clients’ own homes.
The company’s Chief Operating Officer, Phill Lautman, says the decision to establish a dedicated division specifically for physical activity programmes is in response to increasing demand. Understanding the impact of health and wellbeing on individuals who are unable to access physical activity or, in many cases, even leave their own homes, is at the forefront of the thinking behind the new provision.
“At the beginning of this year we trialled the development of individual physical activity programmes for some of our clients,” he says. “The idea was to provide additional support based on the proven benefits of a range of physical activity in helping with a variety of issues from client wellbeing to specific physical challenges.”
Phill says the trial quickly proved incredibly popular and the company realised just how much demand there is for this kind of provision.
“Initial feedback from clients who engaged was that it made a real and positive difference to their lives. We’ve since rolled it out across our customer cohort and the decision to now create a dedicated team is in response to an ever-increasing demand.”
The new department is headed up by Physical Activity Manager, Rosie Walker, who says she is excited about the way the move further broadens the support Care2Care can offer.
“Care2Care are already known in the local area for providing really comprehensive and complex support,” says Rosie. “Making the decision to further build this team and create a dedicated department is a brilliant example of how being able to offer a wide range of support can make such a huge difference to people’s lives. I’m really excited about what it means for the people we support.”
Care2Care is the only at-home care company in the West Yorkshire area offering the kind of physical activity support that the new division provides. The bespoke programmes can be as high or as low intensity as required, are directed towards specific goals and targets agreed with the individual and are approved by health professionals.
“When people think of physical activity, they often imagine tough workouts at the gym. While that more intense kind of exercise can be part of what this provision offers, it doesn’t have to be, and isn’t always necessarily appropriate,” says Phill. “For some people, learning to pick up and hold a cup again after injuries caused by a road accident, for example, can be a massive step forward. Re-learning how to do something like make a cup of tea can be a real challenge, so it’s important we work very much with clients as part of supporting their rehabilitation. The physical activity provision addresses situations like these, amongst others.”
Care2Care has been providing at-home care for adults of all ages in Bradford and the wider area for the last 10 years. Reasons for support can range from developmental learning and mental health challenges; to conditions such as motor neurone disease, multiple sclerosis, and dementia; to living with mobility challenges or injuries from events such as road traffic accidents.
“We see the whole spectrum of needs with the clients we support,” says Phill. “There is certainly no such thing as a one-size-fits-all approach and we’re proud of the in-depth understanding our staff have of those they support. It means our clients get bespoke, specialist help that is just right for them, whether they need to re-learn how to hold a pen or have ambitions to go rock climbing! This new department will serve to further underpin that approach.”
Anyone wishing to find out more about Care2Care’s new physical activity provision can call 01274 880321 and speak to Rosie Walker or Phill Lautman.
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