LONDON, UK. March 10th, 2025 – A groundbreaking study by the Royal Society of Chemistry (RSC) has revealed that two-thirds of the UK public remain unaware of the dangers of per- and polyfluoroalkyl substances (PFAS), despite mounting scientific evidence linking these ‘forever chemicals’ to serious health risks. Bluewater, a global water purification and beverage leader, is calling for urgent action to raise public awareness and provide effective solutions to combat water contamination.
“The British public has a right to know the health risks posed by PFAS contamination,” said Bengt Rittri, founder and CEO of Bluewater. “With the U.S. Environmental Protection Agency, for instance, declaring that there is no safe level of PFAS in drinking water, it is alarming that so many people in the UK remain uninformed about these toxic chemicals. Politicians must act, but individuals and businesses can take control now by investing in proven purification technologies to safeguard their health.”
New RSC Study Highlights Public Concern Over PFAS
PFAS are synthetic chemicals used in thousands of products, including non-stick cookware, firefighting foams, and food packaging. Exposure to these chemicals has been linked to testicular cancer, thyroid disease, elevated cholesterol, liver damage, fertility issues, and developmental defects in unborn children. Published in January, the RSC survey of nearly 5,000 UK residents found that 90% believe it is ‘very important’ to control PFAS levels in food, drinking water, and the environment. However, 67% admitted they had never even heard of PFAS before the study.
PFAS are synthetic chemicals used in thousands of products, including non-stick cookware, firefighting foams, and food packaging. Exposure to these chemicals has been linked to testicular cancer, thyroid disease, elevated cholesterol, liver damage, fertility issues, and developmental defects in unborn children. Published in January, the RSC survey of nearly 5,000 UK residents found that 90% believe it is ‘very important’ to control PFAS levels in food, drinking water, and the environment. However, 67% admitted they had never even heard of PFAS before the study.
Growing global concerns over water safety are further reinforced by a 2024 international study revealing that 52.3% of people across 141 countries fear their drinking water could pose a threat within the next two years. These anxieties are especially high among women, urban residents, and individuals facing financial hardship.
Bluewater Research Uncovers PFAS Contamination in London
Adding to the mounting evidence, an independent study commissioned by Bluewater detected worrying levels of PFAS in London’s tap water. One sample from Harrow revealed levels of harmful PFAS-4 contaminants exceeding Sweden’s regulatory limits by a staggering 550%, for example. According to Bluewater, the findings underscore the urgent need for reliable purification solutions, particularly in cities where PFAS contamination is prevalent.
Adding to the mounting evidence, an independent study commissioned by Bluewater detected worrying levels of PFAS in London’s tap water. One sample from Harrow revealed levels of harmful PFAS-4 contaminants exceeding Sweden’s regulatory limits by a staggering 550%, for example. According to Bluewater, the findings underscore the urgent need for reliable purification solutions, particularly in cities where PFAS contamination is prevalent.
Bluewater: A Proven Solution for Safer, Cleaner Water
Bluewater’s advanced water purifiers harness cutting-edge technology to remove up to 99.7% of harmful contaminants, including PFAS, heavy metals, and other toxic contaminants such as microplastics increasingly found in both tap and bottled water. Designed for households, businesses, and HoReCa (hotel, restaurant, and café) establishments, Bluewater purifiers provide pristine water quality that surpasses traditional bottled and tap water options when it comes to taste and purity.
Bluewater’s advanced water purifiers harness cutting-edge technology to remove up to 99.7% of harmful contaminants, including PFAS, heavy metals, and other toxic contaminants such as microplastics increasingly found in both tap and bottled water. Designed for households, businesses, and HoReCa (hotel, restaurant, and café) establishments, Bluewater purifiers provide pristine water quality that surpasses traditional bottled and tap water options when it comes to taste and purity.
“As awareness of PFAS contamination rises, so does the demand for trusted solutions,” said Bengt Rittri. “At Bluewater, we believe access to pure drinking water is a fundamental human right. Our mission is to empower people to take control of their health and well-being by ensuring their water is safe and clean.”
Bluewater’s under-sink water purifiers and public dispensers are available across the UK for home, work and play, offering an environmentally sustainable alternative to tap and bottled water. By removing PFAS and other contaminants at the point of use, Bluewater helps reduce plastic waste by ending the need for single-use plastic bottles while delivering superior water quality to consumers and businesses alike.
ENDS