Berkeley Etiquette Celebrates International Expansion

LONDON, UK. July 11th, 2024 - Ziying Zhou, Founder and Director of Berkeley Etiquette, is celebrating after her business has expanded internationally, achieving impressive growth and success.
 
Since its inception in October 2022, Berkeley Etiquette has made significant strides in the realm of international etiquette and peak performance coaching. With operations spanning the UAE, London, and beyond, Ziying has transformed from a professional banking expert with over a decade of experience into a sought-after etiquette coach, helping individuals and corporations refine their social and professional presence.

Berkeley Etiquette offers a comprehensive range of services designed to boost confidence, improve communication skills, build better relationships, enhance one’s personal brand and master cross-cultural understanding. Ziying's journey from a decade in banking to etiquette coaching is a testament to her dedication and passion for personal development. After moving from China to the UK at 19 with English as her second language, she had a steep cultural learning curve, which inspired her drive to support others who wanted to tackle ambitious career progression with decorum.

As an ex-banker turned international etiquette and peak performance coach, Ziying’s background includes degrees from prestigious institutions such as Lancaster University, Bath University, and Imperial College Business School. In addition to professional training at the renowned Institut Villa Pierrefeu in Switzerland, she has equipped herself with the expertise to guide her clients towards success. 

Ziying's unique approach to etiquette coaching goes beyond traditional lessons. She focuses on building confidence, mindset, and personal branding, ensuring her clients are prepared for any social or business situation, all designed to help clients open up a world of opportunities in work and life. Her work has gained international recognition, with features in prominent Middle Eastern media outlets such as Gulf News and The National. Her engaging TikTok and Instagram videos, which cover a wide range of etiquette tips, have garnered millions of views and amassed many followers, further establishing her as a leading figure in the industry.

Berkeley Etiquette caters to a diverse clientele, including professional women looking to advance their careers, senior executives seeking to enhance their personal brand, and high-net-worth families investing in their children's social skills. Ziying's clients benefit from her firsthand experience in the corporate world and her ability to address workplace challenges effectively. Her services are offered through online coaching programs, corporate training programs, group workshops, and personalised one-on-one sessions, making etiquette training accessible to individuals and organizations worldwide.

Ziying's dedication to continuous self-improvement and professional growth has seen her invest over $30,000 in personal development. She has participated in courses with Tony Robbins, studied under renowned etiquette experts William Hanson and Jo Bryant, and consistently expanded her knowledge to better serve her clients. Her commitment to excellence and ability to adapt traditional etiquette principles to modern contexts have set Berkeley Etiquette apart in the industry.

ENDS