Ascendancy Fitness: Saying no to new members in January

WARRINGTON, UK. December 27th, 2024 – Ascendancy Fitness is breaking the mould this January by taking an unconventional approach to the busiest time of the year for gyms. 

While most fitness centres capitalise on the “New Year, New Me” rush with promotional offers and new member campaigns, Ascendancy Fitness is choosing to press pause on new memberships to ensure its existing members continue to enjoy an exceptional experience.

"January is traditionally a time when gyms see a surge in new memberships, often leading to overcrowded facilities and frustration for loyal, regular gym-goers," said Clayton Leah, owner of Ascendancy Fitness. "At Ascendancy Fitness, our priority has always been to maintain the best experience, with high-quality equipment you can get on no matter what time you visit and a welcoming purple electric atmosphere that our members know and love. This year, we’ve decided to pause new memberships until the seasonal influx subsides."

This decision underscores Ascendancy Fitness’s commitment to fostering a sense of community and ensuring its members can continue their fitness journeys without disruption. By putting a temporary hold on new sign-ups, the gym aims to maintain access to it’s world class gym equipment and facilities for current members, preserve the supportive, inclusive atmosphere that sets Ascendancy Fitness apart and try to promote that gyms are a part of a lifestyle and consistency is key. 

"Our members’ fitness goals and experience achieving those goals are our top priority," Clayton Leah added. "We want to support their consistency and progress, rather than compromising their experience for our own profit”.

Ascendancy Fitness encourages those interested in joining to create an account via their website or dedicated app ready for when memberships reopen. New memberships will resume once the initial January rush has calmed, allowing the gym to welcome new members into an environment that reflects its core values of quality and community.

ENDS