albelli-Photobox Group, Parent of Photobox UK & Bonusprint Launches Strategic Rebrand and Leadership Shift for Future Growth

AMSTERDAM, Netherlands. March 15th, 2024 – albelli-Photobox Group, parent company to Photobox UK & Bonusprint recently announced its transformation into Storio group. This European leader in personalised photo products, with consolidated revenues with more than EUR 340M, delights over 11 million customers. This significant development comes alongside a change in leadership, with Alessandro Coppo appointed as CEO replacing Tristan Money on February 8th, 2024. This strategic shift is part of a two-year post-merger plan focusing on integration, innovation, and growth.

The transformative announcements were made during an internal launch event, live streamed from Amsterdam, London and Barcelona; this event connected all offices and plants across Europe in a virtual gathering. The event culminated in a celebration across all Storio group locations, signalling the start of a new chapter. 

Tristan Money passed the leadership baton to Alessandro Coppo, after nine years at the helm, during which he successfully delivered the merger with Photobox in January 2022.

Alessandro Coppo, a seasoned leader with over 25 years of industry experience, is the CEO to lead Storio group into an exciting future. Alessandro’s career, marked by 8 years at Boston Consulting Group and a 17-year tenure at eBay, saw him spearhead the expansion of eBay Classifieds Group from $300M to over $1B in revenues. His strategic focus on connecting people through innovative technology and creating safe, enjoyable commerce experiences is a testament to his ability to drive growth and transformation. This experience aligns perfectly with the ethos and aspirations of Storio group.

As CEO, Alessandro aims to build on the robust foundation established by Tristan and the existing leadership team. Alessandro is committed to transforming Storio group into a distinctive and beloved brand that aims to create joy by connecting people to the moments that matter most!

The rebranding to Storio group reflects the company's evolution and ongoing commitment to crafting memorable experiences. This change symbolises the company's dedication to continued growth and innovation in its sector. Central to Storio group's rebranding is its refined purpose statement, "To Make Joy Unforgettable," which resonates with its role in transforming customer moments into lasting memories.

Alessandro Coppo expressed his excitement about joining Storio group, "It's a thrilling time to lead a company that sits at the intersection of digital and physical realms and whose products have a deep level of emotional connection with its customers. Our commitment to innovation and personal connection is unique, and I look forward to building on the strong foundation laid by Tristan and the team. Our new brand identity and values will be central to our commitment to customers and employees."

Tristan Money commented on the recent changes, "The launch of Storio group and the welcoming of Alessandro Coppo as CEO, marks the beginning of an exciting new chapter. Since the merger of albelli and Photobox Group 2 years ago, we have worked diligently to integrate our operations and set a clear path for the future. Alessandro's experience and vision align perfectly with Storio group's mission, vision, purpose, values, and proposition."

With its new identity and leadership, Storio group is set to enhance its presence in the market and bring innovative solutions that will elevate customer experience and drive growth. The company is committed to delivering exceptional products and services in line with its newly defined purpose, values, and EVP.