AJ Products Launch The Optimal Office Chair

BASINGSTOKE, UK. September 3rd, 2024 - Swedish-owned global furniture manufacturer and supplier AJ Products have developed their first office chair, the HURRAY, to create a future ergonomic icon. Designed and built to optimise comfort and support whilst being fully sustainable. Every part is recyclable, and its high-quality components can be replaced if needed, making it an environmentally responsible choice. The new HURRAY chair is set to become a loyal office companion with an extensive lifespan.

By collaborating with the Italian manufacturer, Linea Fabbrica - specialists in form and function, and ergonomics experts to fully research the anatomy and fundamentals of sitting, AJ Products’ HURRAY chair integrates relevant, user-friendly features, a comfortable seating experience and an appealing design.  

Managing Director of AJ Products UK, Helen Beebe, said of the new HURRAY chair, ‘Our goal in designing our first office chair was to create an optimal ergonomic office chair for the future. With many offices now sharing desk space, the HURRAY chair also needed to be simple to adjust, allowing for maximum comfort for everyone. Importantly, we wanted to create a sound long-term investment through our seven-year guarantee and ensure all parts are fully recyclable. We hope our HURRAY chair will become a modern icon in time’.

The HURRAY chair's unique tapered upper back design allows full shoulder movement, promoting better blood circulation and includes a slightly wrap-around back for extra wellbeing. The backrest shape follows the natural S-curve of the spine, providing addtional support. Plus, it can be adjusted to offer support where it's most needed, ensuring a comfortable seating experience.

The new HURRAY benefits from quick and straightforward adjustments to ensure proper posture. Two levers control the mechanism to allow for optimum sitting positions and correct alignment for knees with a 4D adjustable armrest to allow tense shoulder and neck muscles to relax. 

The HURRAY chair comes in six colours of replaceable and washable upholstery with either a low or a high backrest.

For further details and technical specifications, please visit the AJ Products website www.ajproducts.co.uk.