70% of Restaurants Notice Sales Boost Through Digital Displays

BROUGH, UK. August 6th, 2024 - In a bold move to enhance customer experience and streamline operations, restaurants across the UK are adopting cutting-edge digital technologies.

From immersive video walls to interactive digital kiosks that personalise orders, and even video tables offering an engaging dining experience, the industry is undergoing a digital revolution.

·  70% of restaurants report that their digital signage has increased sales 

·  63% of people reported that digital signage catches their attention

·  Digital signage increases customer satisfaction by 46%

·  52% of viewers remain engaged with digital signage

This trend is not only modernising the dining experience, but it also reflects a growing shift towards technological integration in everyday life, making dining out an interactive and memorable event within a competitive landscape.

63% of people have reported that digital signage grabs their attention, drawing them inside and encouraging them to stay longer. This increased engagement can lead to longer dining times, resulting in more food and drink orders, boosting revenue for restaurants, hotels and other eateries. 

The global market revenue for restaurant kiosks - the digital self-service ordering screens used by many global fast food brands - is projected to reach $45.32 billion by 2028.

Additionally, it’s been noted that digital signage attracts 400% more views compared to static displays and maintains over half of viewer retention rate.

So, who’s been getting onboard with this digital revolution? At Benihana in Covent Garden, guests are treated to a visual feast with a video wall showcasing the culinary prowess and professional profiles of their chefs, adding a personal touch and creating a unique dining experience.

At Walt Disney World, Epcot, the Space 220 restaurant offers an out-of-this-world dining experience, making guests feel like they are dining among the stars.

Fast food chain McDonald’s became one of the first to introduce touchscreen kiosks in 2015, improving customer convenience and the speed of transactions.

The iconic sandwich brand Subway has installed over 6,400 digital menu boards, providing a convenient way to instantly change the menus depending on the time of day and showcase different promotional offerings that can be switched on and off.

Neil Sewell, Director of AnyPlace Media Group, said: “We believe in the power of technology to transform the dining experience and that’s borne out by the statistics about order values and revenue. It’s encouraging to see more and more restaurants adopting an innovative approach in their restaurants. Our digital signage solutions not only modernise a space, but also create unforgettable moments for your customers. It's time to embrace the future of dining with digital solutions!”