If you’re a PR professional – whether you’re a freelancer, consultant, or part of a busy agency – have you considered outsourcing some of your daily leg work?  You know better than anyone how juggling client demands, tight deadlines, and the constant need to deliver results can sometimes feel overwhelming. Managing PR campaigns involves more […]

Digital PR stands for Digital Public Relations, a digital marketing strategy that boosts the online presence of your business via different online channels, allowing you to reach new audiences, full of your potential customers. From launching a new business to releasing products or services, making organizational changes, or achieving industry milestones, digital PR services allow

Black Friday and Cyber Monday are often viewed as consumer-driven events, where retailers offer massive discounts to attract shoppers for the holiday season. Traditionally rooted in retail, these events have since grown beyond consumer goods, with more and more B2B companies seizing the opportunity to offer deals and increase year-end sales. If you’re a B2B

When it comes to Search Engine Optimisation (SEO), one of the most important – yet often misunderstood – factors is backlinks. Backlinks, which are links from other websites to your own, play a vital role in determining how search engines rank your site. They come in two main types: do-follow and no-follow links, and both

In the digital age, companies are always looking for ways to boost their online visibility. One effective, yet often overlooked method, is distributing press releases. While press releases have long been used to share news, they also offer significant benefits for Search Engine Optimisation (SEO) – when done right. In this guide, we’ll dive into

Press releases, news articles and blog posts are all very useful tools for communicating messages to the public – but what is the difference between them? Without knowing the distinctive differences between the three, it can be difficult to know which is best suited to your company or message. Each type of publication has its

Here are PR Fire’s 7 top tips to ensure a strong Call To Action (CTA) within your press releases: 1. Understand Your Objective Before you can create a strong CTA, it’s crucial to understand your main objective for the press release. Are you aiming to increase website traffic? Promote a product? Encourage readers to attend

Sending a press release is a great way to get the word out there about the fantastic things your company is doing. But after you’ve spent time and money on a release, how can you track its success and measure its impact?  Our handy guide will help you understand how you can measure success of

So, you have a business that you want to advertise, a new product launch that you want to discuss, or a client who wants to shout about a big news story; whatever it is, you need public relations services to get the word out. Do you opt for an agency or distribution service? This blog