You’ve arranged an event, which is fantastic! Great work, but now you want to spread the information to as many people as possible, and you’re already on the right track; a press release is the ideal tool for achieving just that.
But how can we ensure that your press release contains all of the necessary information to achieve the best results, resulting in a full, jam-packed event? Let’s talk about it!
Main Components of the Event Press Release
When you write an event press release, you’ll add more info here and there or accentuate on some parts. Yet, we recommend you follow the following standard template for an event press release:
1. Title
A catchy title is the first thing anyone will notice in your press release, and it is critical for garnering more attention. It must include the name of the event being described in the text.
2. Lead
The lead is the text’s information foundation. In this area, you should express the core idea of your event in a few phrases. If it’s easier, pretend you’re being asked “What is this press release about?” and answer in one or two sentences.
3. The Body
The body of the text, or the core of the press release, contains all of the event’s specifics and any related information. Figures, dates, location, facts, statistics, and other intriguing elements may be included in the body. Remember to present the most critical information in the first paragraph.
4. Quote
Adding a comment or expert opinion is a great tool to make the material in your press release more personal, authentic and intriguing.
5. Info Help
This could include a break down of the day, what/who will be there, key hi-lights of the day. It may also be good to re-iterate the location and time of the date here, and where they can find further information/purchase tickets.
6. Visual Images and Links
Add media elements associated with the event. This can be a photo report or the event’s poster, infographics, banners, promo photos, and more.
7. Media Contact / Press Contact Person
Contact information for the event—a representative or organiser from whom a journalist may acquire additional information or materials for publication—should be included in the press release. You can add links to the company’s Internet resources here, such as its website, landing pages, and social networks.
You just have a few moments for the editor or journalist to read the first few paragraphs of your release and determine whether or not to continue reading it. Do not discuss the event’s uniqueness or the fact that it is unprecedented. Provide specifics. Believe me when I say that posting entertaining, relevant, and useful announcements is just as crucial for your recipients. When you give that, your event information will be published. However, do not bury the essence beneath a mountain of distracting information and extraneous details because the editor has a massive amount of information to review.
To break it down simply, in your initial paragraph, tell the editor why your event deserves their attention.
Don’t be afraid to stand out from the crowd whilst sticking to the above structure, and you should be getting the word out about your event in no time!
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