The festive period sparks a frenzy among businesses who want to get the word out about what they can offer their customers at Christmas. The media is also saturated with festive stories, from the best stocking fillers to the best Christmas markets to visit. This means that your press release has to stand out from the crowd to gain any chance of achieving coverage. Here’s our guide to how you can do it.
‘Tis the Season for Giving – What Has Your Business Given?
Christmas is the time of giving, which means the media is looking for stories about what companies, individuals, charities and schools are giving away at this time of year.
If you have supported a charity throughout the year, you could create a press release on the total amount you have raised during 2023. Or your team might be volunteering at a supermarket or food bank – however your company is helping those in need, you should be shouting about it around Christmas.
Top Ten Lists
During the week between Christmas and New Year, newspapers, radio stations and industrial publications will often report on the Top 10 things about a year.
Regardless of what industry your business operates in, there will be a Top 10 press release you could write. For example, solicitors could provide a top 10 list of law changes expected in the new year. A car dealership could send a press release about the top 10 most exciting new cars launching in 2024. Be creative and come up with a top 10 list for your business.
Send Something Non-Christmas Related
It might sound strange, but there is value in distributing a press release that has no reference to Christmas. This is because the media will be receiving so much festive content that, if they used it all, they would have a website, newspaper or magazine filled with Christmas stories and nothing else.
Sending a non-Christmassy press release could be just the sort of content the journalist is looking for to ensure that their publication has enough variety within it. This is particularly the case for the business supplements, which are still looking for the typical appointment, expansion or new product launch stories that tend to dry up during December as people get taken in by the festivities.
These stories are also useful for the period between Christmas and New Year when most people are still off work, so journalists are scratching around for content to fill editorial space.
New Year’s Predictions Still Work
It might seem too obvious, but press releases which predict industry trends continue to get picked up by the media. As mentioned previously, the slack period leading up to New Year is a time when journalists are looking for these types of stories and many publications, especially trades, have annual New Year predictions guides, giving you a chance to put your business forward as the experts.
If you have some thoughts on what your industry can expect from 2024, create a press release and share them with the world.
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