Let’s talk about the seasonal press release. Maybe your business has peak busy times when timely promotion is key in raising awareness among the public? By leveraging timely events, holidays, and trends, you can create a buzz around your brand, product, or service that resonates with your target audience. Summer is the perfect time to do this, so below is PR Fire’s top tips to create a compelling seasonal press release that grabs attention and delivers your message effectively.
1. Come Rain or Shine
The first step in crafting a successful seasonal press release is identifying the angle that ties your news or announcement to the current season. Whether it’s a holiday, a weather-related trend, or a cultural event, the angle should be relevant and meaningful to your target audience. Consider how your news aligns with the theme of the season and how it can add value to your readers’ experience.
2. Get to the Point
Before you start writing, clearly define the core message you want to convey through the press release. Whether you’re launching a new product, sharing a special offer, or highlighting a company achievement, make sure your message aligns with the seasonal angle. This alignment will help create a seamless connection between your news and the current context.
3. Read All About It!
Your headline is the first thing readers will see, so it needs to be attention-grabbing and relevant. Incorporate the seasonal element into your headline to instantly convey the timeliness of your news. Use strong, action-oriented language to pique interest and encourage further reading.
4. Hook, Line and Sinker
In the opening paragraph, provide a concise overview of your news and its relevance to the season. Capture the reader’s attention by highlighting the value or benefit your announcement brings to them during this time. Remember, you have only a few seconds to hook your readers, so make it count.
5. The Devil is in the Detail
Use the subsequent paragraphs to delve deeper into the details of your news. Explain how your product, service, or event ties in with the season and why it’s significant. Include relevant statistics, anecdotes, or expert quotes to add credibility and depth to your story.
6. Rise to the Occasion
Highlight the benefits or solutions your news offers to your target audience. How does your announcement enhance their seasonal experience or address a current need? This is your chance to demonstrate the value of your news and why readers should care.
7. Beauty is the Eye of the Beholder
A picture is worth a thousand words, and incorporating images, infographics, or videos related to your news can greatly enhance its impact. Visuals not only break up the text but also help readers visualise your message, making it more engaging and memorable.
8. He Said, She Said
Adding quotes from key individuals, such as company leaders or experts, can lend authenticity and a human touch to your press release. These quotes can provide additional insights, opinions, or personal connections related to your seasonal angle.
9. Who You Gonna Call?
Make it easy for journalists and readers to reach out for more information or inquiries. Include relevant contact details such as a media contact person’s name, email address, and phone number.
10. Over and Out
Sum up your key points and reinforce the connection between your news and the current season. End with a powerful closing statement that leaves a lasting impression and encourages action, whether it’s visiting your website, making a purchase, or attending an event.
11. Check Mate
Before finalising your press release, ensure that it’s free of grammatical errors, typos, and inconsistencies. A polished and professional piece reflects positively on your brand’s image and credibility and similarly a badly written release mirrors your brand’s reputation. Two eyes are better than one so always ask a colleague to have a look over your work.
12. Message in a Bottle
Once your press release is ready, choose distribution channels that cater to your target audience and the media outlets most likely to be interested in your news. Or better still, upload it to PR Fire where our experts will give it the once over and distribute it to a bespoke, handmade list of relevant publications and journalists.
In a world where attention spans are short and news cycles are constant, mastering the art of crafting seasonal press releases is a valuable skill. By aligning your message with timely events and trends, you can capture your audience’s interest, increase brand visibility, and achieve your communication goals with impact.
Need help with writing or distributing your press release and want to make sure it’s legally and ethically sound? At PR Fire, our experienced team is here to help. Head to our online ordering system to place your order today.
