PR Tips

We know the basics (Who, What, When, Where and Why), when it comes to crafting an effective press release, yet one proven method that is sure to make your press release stand out is the A.I.D.A formula – an age-old yet highly effective approach to engage readers and drive desired actions. What is the A.I.D.A […]

Launching a start-up campaign is an exhilarating phase that requires attention to detail and strategic execution. A successful start-up campaign isn’t just about the product; it’s about crafting a compelling narrative that resonates with your audience and draws them in to your story. PR Fire has many start-up clients, some of whom have not used

Press releases are a great way to share important news, create a buzz about your brand, and reach a broader audience. In this blog, we’ll explore the top 10 most clever press release topics that can help your business gain attention, build credibility, and generate interest. 1. Product Launches One of the most common but

Let’s talk about the seasonal press release. Maybe your business has peak busy times when timely promotion is key in raising awareness among the public? By leveraging timely events, holidays, and trends, you can create a buzz around your brand, product, or service that resonates with your target audience. Summer is the perfect time to

When writing a press release, sometimes it’s easy to forget that your release is going to be seen by thousands of people when it is published. All those pairs of eyes on your work means that you have to be extremely careful when it comes to the legal and ethical implications of publishing your press

As we near to welcoming another new year, the team at PR Fire have been reflecting on the last 12 months and deciding which new resolutions we wish to take into 2024. Here are our top resolutions that we believe can help us and other PR professionals thrive in 2024. 1. Don’t be scared of

The traditional press release has been undergoing a radical transformation. Press releases are now being reshaped by emerging trends and cutting-edge technologies, particularly artificial intelligence (AI), such as Chat GPT. Artificial Intelligence, often regarded as a game-changer across industries, is leaving a significant imprint in the press release world. AI-driven technologies are enhancing every aspect

The festive period sparks a frenzy among businesses who want to get the word out about what they can offer their customers at Christmas. The media is also saturated with festive stories, from the best stocking fillers to the best Christmas markets to visit. This means that your press release has to stand out from

With countless news stories and announcements vying for space, a well-crafted headline can be your secret weapon to cut through the noise and ensure your press release doesn’t go unnoticed. In this blog post, we’ll dive into the art of creating catchy headlines that not only grab attention but also leave a lasting impact. 1.