Black Friday and Cyber Monday are often viewed as consumer-driven events, where retailers offer massive discounts to attract shoppers for the holiday season. Traditionally rooted in retail, these events have since grown beyond consumer goods, with more and more B2B companies seizing the opportunity to offer deals and increase year-end sales.
If you’re a B2B business, you may wonder how Black Friday and Cyber Monday could be relevant to your audience. You might even feel hesitant to join the hype, worrying that it won’t resonate with professional clients or that it’s out of place in a B2B context. However, leveraging these well-known shopping days with a thoughtful press release can help you boost visibility, strengthen client relationships, and set your business up for a successful year ahead.
Using a trusted distribution service like PR Fire can get your press release in front of targeted UK and global journalists, ensuring your offer is seen by the right audience.
Why Black Friday and Cyber Monday Matter for B2B Companies
While Black Friday is typically associated with consumer spending, B2B clients are also on the lookout for year-end deals that will positively impact their business. These events offer a perfect opportunity to promote valuable business solutions, spark interest in your services, and align with the momentum of the season. A well-timed and distributed press release allows you to communicate directly with prospective clients who may be ready to invest in new tools, services, or systems for the upcoming year.
Here are FIVE examples of Black Friday PR Campaign Ideas
To give you some food for thought, here’s a look at some creative campaign ideas that could apply to B2B businesses across different industries. You could also reach out to our team of PR experts at hello@prfire.com if you need more ideas!
1. Employee Training and Development Programmes
Campaign Angle: “Invest in Your Team: Exclusive Black Friday Discounts on Training”
If your company offers professional development or corporate training, consider offering a Black Friday deal on course bundles or group enrollment. A 20% discount on leadership or technical skills training could appeal to companies seeking to upskill their teams and improve workplace productivity for the new year.
By using PR Fire to distribute your press release, you can ensure it reaches business-focused publications, attracting companies looking for effective team development solutions.
2. Marketing and Advertising Services
Campaign Angle: “Prepare for 2025 – Black Friday Savings on Marketing Services”
Marketing agencies can offer Black Friday packages for services like SEO, social media management, or PPC campaigns. A limited-time offer could help small to mid-sized businesses afford services that would otherwise be out of reach.
3. Project Management and Collaboration Software
Campaign Angle: “Optimise Operations – Special Black Friday Offer on Project Management Tools”
SaaS providers offering project management, CRM, or other collaboration software can use Black Friday to offer a special rate on annual subscriptions, free trials, or feature add-ons, providing businesses with the tools they need for a more productive year.
PR Fire can distribute your SaaS-related press release to relevant tech and business publications, ensuring it reaches companies seeking productivity solutions.
4. Financial and Accounting Services
Campaign Angle: “Simplify Your Finances: Black Friday Discounts on Accounting Services”
For accounting firms or financial consultancies, consider a Black Friday campaign that includes a discounted year-end review, tax preparation services, or bookkeeping setup for 2025. Emphasising ease and efficiency can appeal to businesses needing support during the busy holiday season.
5. Cybersecurity and IT Services
Campaign Angle: “Start 2025 Securely – Black Friday Discounts on Cybersecurity Audits”
As cybersecurity continues to be a top priority for businesses, IT and cybersecurity firms can attract new clients with Black Friday deals on security assessments, vulnerability scans, or IT support packages.
Tips for Writing an Effective Black Friday Press Release for B2B
1. Highlight the Business Value: Focus on the unique benefits of your offer, emphasising how it will help the business save money, operate more effectively, or gain a competitive advantage.
2. Create Urgency and Exclusivity: Highlight that the deal is limited to Black Friday or Cyber Monday. Use terms like “first-ever Black Friday deal” or “limited time only” to prompt action.
3. Position Your Offer as a Smart Investment: Frame your Black Friday deal as an investment into the new year. Many B2B clients are already planning budgets, so this timing allows them to allocate resources wisely.
4. Consider PR Fire’s Write and Distribute Service: If you’re unsure how to craft a press release that resonates, PR Fire offers a write-and-distribute service. This service includes an interview to understand your goals and a professionally crafted press release sent to over 500 targeted journalists
> Click here to find out more about our Write and Distribution Service
5. Include a Strong Call to Action (CTA): Make it clear what you want clients to do, whether it’s contacting your sales team, visiting your website, or booking a demo. A direct CTA helps ensure your message isn’t just seen but acted on.
Black Friday and Cyber Monday aren’t just for consumer brands; they’re an excellent opportunity for B2B businesses to generate leads, gain visibility, and connect with clients as they plan their end-of-year budgets. A well-crafted press release can position your business as an essential partner to your clients’ success.
PR Fire can distribute your press release to over 500 targeted UK and global journalists, maximising your reach. We also offer a write-and-distribute service, where we’ll interview you, draft the press release, and handle distribution, making it easier than ever to take advantage of this timely opportunity. So, as Black Friday and Cyber Monday approach, consider how you can join in with strategic, targeted offers that support both your clients’ goals and your business growth.
