Green Woman & Lily & Loaf Partner to Bring Natural Skincare to a Global Audience
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Shropshire, UK. April 15th 2025 – Two Shropshire-based natural health businesses are joining forces to make ethical skincare accessible worldwide, without compromising on their commitment to the planet.
Green Woman, creators of the popular 100% natural deodorant Fit Pit, have long limited their shipping to the UK to reduce their environmental impact. However, with increasing global demand for their award-winning, eco-friendly products, they’ve partnered with Lily & Loaf to bring their products worldwide.
Lily & Loaf, who have stocked Fit Pit for several years, will now carry the entire Green Woman range and manage all international shipping for the small business. As an established international distributor of premium wellness brands, Lily & Loaf is well-equipped to deliver sustainable solutions, with packaging, processes, and partners chosen to minimise environmental impact wherever possible.
Fit Pit is a multi-award winning certified organic deodorant and Green Woman’s first product
In addition to deodorants, Green Woman’s range includes skincare solutions made entirely from plant-based ingredients and free from synthetic chemicals. The brand has earned a loyal following for its transparency, ethical sourcing, and plastic-free packaging.
Suzanne Carnall, Managing Director at The Green Woman said of the international market expansion: “At Green Woman, we’ve always put the planet first. Expanding internationally was something we approached with care, and Lily & Loaf have made it possible to grow without compromising our values. This partnership lets us share our natural, ethical products with the world-sustainably and proudly.”
The move marks a significant milestone for the eco-conscious brand, which started as a home-based, family-run operation dedicated to offering a natural alternative to conventional skincare.
This partnership brings together the businesses shared commitment of offering ethical, sustainable and natural products in the health and beauty sector, reflecting a growing consumer shift towards products that are kind to the planet.
“We’re delighted to expand our partnership with Green Woman,” said Andrew Ewan, Managing Director of Lily & Loaf. “Our shared values around natural living and responsible business make this a perfect fit. We’ve been shipping ethical brands overseas for years, and we’re proud to help Green Woman do the same, without compromising on their eco-conscious ethos.”
By joining forces with Lily & Loaf, Green Woman is now poised to tap into new markets across Europe and beyond, helping consumers make more environmentally friendly choices.
With sustainability at the heart of their operations, both companies are proving that global reach doesn’t have to come at the expense of environmental responsibility and serves as an example of how small, local businesses can be leaders in sustainability and innovation, meeting market demands while safeguarding the environment.
