LONDON, UK. January 30th, 2025 – The Now Go Create podcast launches today, offering professionals practical strategies to develop creative confidence and thrive in an AI-driven workplace. Hosted by creativity expert Claire Bridges, this new weekly podcast aims to demystify creativity and deliver actionable ways for building creative thinking skills - identified by the World Economic Forum as one of the top five skills required for future career success over the next five years.
"People often assume creativity cannot be learned, but research proves otherwise," said Claire Bridges, a former global PR agency Creative Director and author of ‘In Your Creative Element’. "The Now Go Create podcast provides listeners with practical tools to overcome creative barriers and build confidence in their innovative abilities, which are now must-have, not nice-to-have skills for a future ready workforce."
Recent calls for staff to return to the office four days a week cite that collaboration, invention and ideation is easier and more effective when in person. While AI can automate certain tasks, human creativity remains essential for tasks requiring imagination, critical thinking, and emotional intelligence. The UK government emphasises the importance of fostering creativity alongside AI adoption.
Each episode of this new weekly podcast will feature insightful interviews with leading creative thinkers, marketers and creative directors as well as exploring the neuroscience and psychology of creativity. Bridges will also share her own expertise, drawing on three decades working in the creative industries with real-world examples and resources to help listeners apply creative techniques in their daily work.
Episodes include:
- How to develop a business culture where creativity can thrive
- Discussing the science of biomimicry as a source of innovation
- The intersection of AI and human creativity
- How to be more creative according to neuroscience
- Dealing with the creative killer in your head - your inner critic
"The UK creative industries contribute significantly to the economy, generating £10 million every hour," Claire added. "Former Prime Minister Rishi Sunak emphasised the importance of growing this sector, aiming for an extra £50 billion and one million jobs by 2030. Now Go Create aligns with this vision, empowering individuals and organisations to leverage creativity for economic growth and individual success."
Claire Bridges brings exceptional credentials to the series, including an MSc in creativity, innovation and leadership from Bayes Business School. She has trained over 40,000 professionals and worked with leading brands including ASOS, Netflix, and Marks & Spencer. Her practical approach helps professionals develop creative thinking skills essential for career advancement in an AI-driven economy.
The Now Go Create podcast is available on all major podcast platforms including Apple and Spotify, offering professionals immediate access to creative skill development resources.
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