Pow Food Launches UK’s First Nutrition-Focused New Parent Meal Bundle

Press Release: November 19, 2024

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Pow Food Launches UK’s First Nutrition-Focused New Parent Meal Bundle
LONDON, UK. 19th November, 2024 - Pow Food, an award-winning leader in nutritious, convenient meal solutions, is thrilled to announce the launch of its New Parent Meal Bundles, specifically tailored to the first two key stages of parenthood: 0-3 months and 4+ months. In collaboration with renowned nutritionist Lily Soutter, Pow Food has uniquely redesigned its meal plans to meet the specific dietary and nutritional needs of new parents - making Pow Food the first and only home-delivered ready meal service in the UK to offer such tailored solutions.

"We’re thrilled to offer this solution of delicious meals for tired parents that can be easily stored in the freezer, and snacks that can be enjoyed with one hand; whether purchased for themselves or gifted from loved ones, they represent our commitment to making life easier and healthier for new parents across the UK.” - Pow Food Founders, mother and daughter duo Ali and Emily. 

A Solution for Exhausted Parents
New parents often struggle to find time to prepare nourishing meals, as they’re focused on caring for their newborns. Pow Food’s New Parent Meal Bundles offer a practical solution—providing balanced, nutritionist-designed, chef-prepared meals and snacks made from high-quality ingredients. These ready-to-eat meals take the hassle out of healthy eating, allowing parents to focus on what matters most.

Nutritionist and New Mum Insight
Lily Soutter, the nutritionist behind these bundles and a new mum herself, shares her thoughts: “These New Parent Meal Bundles offer nutritionist-designed, chef-prepared meals to make healthy eating a breeze for busy parents. Each bundle is filled with seven meals and snacks that promote sustained energy, better digestive health, and enhanced postpartum recovery.”

Tailored for Different Stages of Parenthood
  • 0-3 Month Bundle: Designed for breastfeeding mothers, this bundle avoids spicy and gas-inducing foods that may cause fussiness in newborns. Each meal is crafted with care to be gentle on both mum and baby.
  • 4+ Month Bundle: As dietary flexibility increases, this bundle incorporates more diverse flavours, including pulses and spices, to provide a broader range of nutritious, flavourful meals.
One-Handed Snacks for Busy Parents
Juggling newborns and daily tasks often leaves little time for self-care. Pow Food’s New Parent Meal Bundles include easy-to-eat, “one-handed snacks,” perfect for keeping energy levels up while on the go.

“The superfood brownies were delicious! The breakfast bars and POW balls were great for an easy-to-grab snack, and stopped me from reaching for the biscuit tin when I needed a bit of energy.” - Made For Mums, 2024. 

Empowering New Parents with Nutritious, Convenient Solutions
Lily Soutter adds, “We know how overwhelming the early stages of parenthood can be, and proper nutrition is often the last thing on parents’ minds. Our goal with the New Parents Meal Bundles is to provide convenient, nutrient-dense meals that can support parents through this exciting yet demanding time. We believe parents deserve to nourish themselves while caring for their newborns, and we’re here to help make that possible.” 

Key Features of Pow Food’s New Parent Meal Bundles
  • Available in vegan and flexitarian options to suit dietary preferences.
  • Seven meals per bundle, each serving two people, oven-cooked and ready in under an hour.
  • Chef-prepared and frozen to lock in nutrients.
  • Low in saturated fat, free from refined sugar.
  • All meals are gluten and dairy free. 
About Pow Food
Founded in 2019 by Ali Warburton, with 25+ years of experience in high-end catering, and her daughter Emily Warburton-Adams, a health coach and wellness influencer, Pow Food is on a mission to create nutritious meals that promote longevity and well-being with minimal effort. In February 2023, Pow Food became certified B-Corporation. 

All Pow Food meals are made with unrefined, organic grains, British grass-fed meats and free range poultry, sustainably sourced fish, organic plant proteins, no seed oils and locally sourced British produce grown with minimal intervention whenever possible.

The New Parent Bundle is priced at £115.00, with the vegan option available at £105.00. All meals come in double portion sizes. Free shipping on first order and then all orders over £75.

ENDS

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