LONDON, UK. October 17th, 2024 - The Agal Collection, the inaugural capsule collection from NARMA, a design studio and atelier founded by the talented Nouf Al Rashed, was unveiled at an exclusive fashion show in London on Monday evening.
The name NARMA beautifully merges the Arabic words for "fire" (Nar) and "water" (Ma), symbolizing the harmony and balance at the core of our brand. This philosophy embodies Nouf's commitment to drawing inspiration from a rich tapestry of cultural influences and artistic expressions to create something truly exceptional.
The name NARMA beautifully merges the Arabic words for "fire" (Nar) and "water" (Ma), symbolizing the harmony and balance at the core of our brand. This philosophy embodies Nouf's commitment to drawing inspiration from a rich tapestry of cultural influences and artistic expressions to create something truly exceptional.
Nouf's design philosophy is rooted in a deep appreciation for materials, embracing the challenge of experimenting with unconventional elements to unlock new creative avenues. The Agal Collection, which marks NARMA's first womenswear line, features the iconic black cord of the agal, serving as a central theme throughout each piece. The designs prioritise inclusivity and accessibility, moving away from traditional garments and accessories to resonate with a modern audience.
Sustainability is a core principle for Nouf, who is dedicated to crafting durable, ethically produced garments that are both stylish and environmentally conscious. The Agal Collection exemplifies her passion for fashion, culture, and sustainability, seamlessly intertwining these elements into every creation.
NARMA Founder and designer Nouf Al Rashed commented: “This collection embodies a woman who is in love with playful curiosity, and is a reflection of creativity, with both nature and nurture working together.“
“Women were traditionally excluded from the Agal that is worn by men, so I wanted to bring in the idea of a woman's crown. I have aimed to share this symbol of honour with a female audience, making it more inclusive and accessible to all. I hope for all women to become part of this exciting journey as The Agal Collection continues to make its mark across the globe.”
The exclusive unveiling of The Agal Collection took place in London at Tristan Hoare, 6 Fitzroy Square, W1T 5HJ . This collection goes beyond mere fashion; it is a celebration of heritage, innovation, and sustainable design.
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