Greenley Family’s Strategic Vision Drives Expansion

BLACKPOOL, UK. September 26th, 2024 - The Greenley family of Blackpool is driving remarkable growth with their family-owned company, Roadshow Promotions, and its rapidly expanding portfolio. 

Led by father-daughter duo, Stuart and Natasha Greenley, the business is evolving from one entity into a diversified enterprise with representation in multiple sectors.

 

Originally founded as Roadshow Promotions, the company has built a reputation as the owner of the largest fleet of promotional buses in the UK. Serving high-profile clients such as Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation, their promotional single and double-decker buses are helping raise awareness for organisations through tours across the UK and Europe. This success has provided a solid foundation for the family’s ambitious expansion plans.

 

They have reinvested profits from these contracts into strategic growth, carefully planning their expansion in a deliberate and methodical manner. Their expansion strategy is three-pronged: organic growth of their core business, targeted acquisitions, and diversification into complementary and new sectors.

 

To capitalise on the digital economy, they merged with a Blackpool-based digital media company to create Roadshow Media and Roadshow Digital. These new entities specialise in website design, SEO, and digital consultancy, extending their reach into the digital marketing sphere.

 

Over the last two years, they have diversified their offerings by launching Roadshow Security, which provides security services to the leisure, hospitality and retail sectors, with prestigious clients such as Haven's Cala Gran and Marton Mere holiday parks. Additionally, they’ve established Roadshow Conversions, a company dedicated to converting vehicles and buses into static assets for various businesses. Roadshow Conversions also supplies portable washrooms to construction sites and festivals, further broadening their service range.

 

Committed to supporting the local economy, the Greenley family maintains a "buy local" philosophy, partnering with local suppliers for marketing, branded bus livery, and accountancy services, as well as sponsoring grassroots football. They employ a growing team of skilled workers including joiners, electricians, drivers, security personnel, and digital marketing specialists. Over the past year, their workforce has expanded significantly, with plans for continued recruitment.

 

As the Greenley family research new sectors for future expansion, Roadshow is a family business to watch, showcasing how strategic vision and local investment can drive growth.

ENDS