After completing an organic distribution, one of the client’s most frequently asked questions is, “How do I find out what organic coverage my press release got?” or “Where has my press release been published?”.
Firstly, organic coverage is the name given when a press release is sent to a journalist who has published the content. PR Fire offers this organic distribution service for £95 plus VAT. Journalists often receive and publish the content without informing anyone, so clients must look for coverage after a distribution.
To search for PR coverage, we recommend following the below steps to find mentions, articles, or press releases about a specific company, event, product, or individual:
1. Google Search: Begin by conducting a comprehensive Google search using specific keywords related to the press release. Include the name of the company, event, product, or person along with terms like “press release,” “news coverage,” or “PR mention.”
2. Google News: Navigate to Google News and input relevant keywords. This section focuses on news articles and press releases from various publishers, which might include PR coverage.
3. Newswire: Websites like PR Fire host a wide range of press releases from companies across various industries. Search their databases using specific keywords or the name of the entity you’re interested in to find PR coverage.
4. Social Media Platforms: Check social media platforms such as Twitter, LinkedIn, and Facebook. Use their search functions to find mentions, shares, or posts related to the specific PR coverage you’re interested in.
5. Media Monitoring Tools: Utilise media monitoring tools like Google Alerts. Set up alerts for the company name, event, or product you’re researching, and these tools will notify you when there’s new content or mentions across the internet.
6. Industry-specific Publications and Journals: Search industry-specific publications, journals, or trade magazines that might have covered news related to the company, product, or event you’re interested in.
We recommend checking for coverage every few days after your press release has been distributed, tailor your searches with specific keywords and keep an eye on various platforms to ensure you don’t miss any relevant information. If you need more information please let us know on hello@prfire.com.
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