WHALEY BRIDGE, UK. 18th June, 2024 - The Night Store, the luxury nightwear brand known for its striking designs and viral global bestsellers, is thrilled to announce the launch of its latest Spring/Summer collection, 'Island Girl'. The collection is now available for purchase.
Inspired by the spirit of adventure and embracing a tropical theme, 'Island Girl' brings the pristine beauty of white sands and golden beaches straight to your nightwear wardrobe. Set against a breath-taking private luxury island in Bali, the collection features 18 exquisite pieces, meticulously crafted with lightweight, premium fabrics, including organic cotton.
The collection embodies the brand's signature boldness, offering vibrant prints and chic styles that capture the essence of summer elegance. From effortlessly comfortable pajama sets to elegant robes, each piece promises a touch of luxury while inviting the wearer to dream of island escapes.
In celebration of this new collection, The Night Store is collaborating with a curated group of celebrities and influencers, who will be sharing their exclusive experiences of 'Island Girl' on social media and beyond. Expect to see captivating images that highlight the effortless charm of this island-inspired nightwear, and follow the buzz around the launch.
"We wanted to capture the freedom and adventure of a tropical escape in this collection," says Charlotte, Director of The Night Store. "Each piece is designed to be both visually stunning and incredibly comfortable, bringing the essence of island living into your home."
"We wanted to capture the freedom and adventure of a tropical escape in this collection," says Charlotte, Director of The Night Store. "Each piece is designed to be both visually stunning and incredibly comfortable, bringing the essence of island living into your home."
'Island Girl' is not just nightwear; it's a celebration of summer living, offering versatile styles perfect for lounging, sleeping, or pairing with daytime essentials for an effortless holiday look.
Experience the exclusive 'Island Girl' collection now available at The Night Store. Visit their website and follow them on social media for an inside look at this stunning new line.
Download all visual content, including product images, campaign shots, and videos here: Campaign Visuals
ENDS
- Share This Article
Got News You'd Like To Share With The World? Our Press Release Distribution Starts At Just £95
