Le Grá Premium Irish Lager Unlocks the Luck of the Emerald Isle – The Magic is Within

DUBLIN, IRELAND. May 9th, 2024 – Prepare to experience the pure magic of Ireland in a glass with the launch of Le Grá, a premium lager that captures the true spirit and enchantment of the Emerald Isle like never before.

On May 9th, Le Grá ("with love" in Irish) will make its official debut in Dublin, where visitors can be among the first to savour this one-of-a-kind golden brew infused with real shamrocks for a touch of ancient Irish luck. Le Grá's iconic four-leaf clover logo represents the virtues of faith, hope, love, and luck that have forever guided the Irish people.

"With Le Grá, we wanted to bottle the warmth, camaraderie, and unbreakable spirit that flows through the Emerald Isle," said Sean Casey, founder of Le Grá Beer Ltd. "From our 100% Irish ingredients to the shamrocks used during brewing, every aspect honours our rich heritage and the enchantment surrounding Irish lore."

Brewed in Dublin using a traditional craft recipe, Le Grá (4.5% ABV) boasts a rich, smooth taste with subtle fruit notes and an incredibly crisp, refreshing finish. But more than what's in the glass, this authentic lager celebrates the values at the heart of Irish culture.

Much like the famed Irish pubs found from the peaks of Everest to the world's southernmost city in Ushuaia in Argentina, Le Grá offers a refreshing taste of Ireland that can be shared among friends no matter where you go.

The official Le Grá launch celebration will take place from 7:30-11pm on May 9th in the heart of Dublin at The Morgan Hotel's iconic Temple Bar location. Guests will have the opportunity to experience the luck of Le Grá first-hand by indulging in the first pours while enjoying live Irish music, entertainment, and appearances by special guests.

"On May 9th, we invite the world to join us in raising the first glass of this enchanting new Irish lager," said Casey. "Let the spirit of Ireland flow as we toast to where ancient tradition meets the art of modern brewing. The luck of Le Grá awaits!"

Le Grá Premium Irish Lager will be available across Ireland starting on May 10th at retailers, bars, and pubs. UK distribution will follow in Summer 2024. 

ENDS