July 2024

So, you have a business that you want to advertise, a new product launch that you want to discuss, or a client who wants to shout about a big news story; whatever it is, you need public relations services to get the word out. Do you opt for an agency or distribution service? This blog […]

We know the basics (Who, What, When, Where and Why), when it comes to crafting an effective press release, yet one proven method that is sure to make your press release stand out is the A.I.D.A formula – an age-old yet highly effective approach to engage readers and drive desired actions. What is the A.I.D.A